Search Engine Marketing - PPC Management Services

Women's Market Expert Delia Passi Invited to be Keynote Speaker at 3rd Annual Marketing to Women Conference Held in Dubai October 28

Hollywood, FL (PRWEB) September 29, 2008 -- The Persian Gulf region recognizes that women are a key demographic whose increasing influence and spending power is having a profound impact on brand performance across the region. Such an impact that the third annual Marketing to Women Conference returns October 28 in Dubai with Delia Passi, the leading expert on marketing and selling to women in the United States and the CEO of Medelia Inc. (www.medelia.com) as the keynote speaker. Hosted by MediaQuestCorp and Gulf Marketing Review magazine, the day-long event will take place at the Jumeirah Beach Hotel. According to the organizers, the conference will cover issues and strategies "to help brands connect on a more meaningful level" providing a greater insight and knowledge to this hugely influential consumer segment.

All over the world, women are increasingly gaining larger percentages of their nations' spending power. Increased access to education, technology and employment opportunities is changing the way women move within the global marketplace. Companies who are keeping pace have a great opportunity to profit from this powerful purchasing segment; those who underestimate the influence of their nation's women are poised to fall behind both in public esteem and in revenue.

Passi's keynote titled "Crossing the Finish Line First: Converting Marketing into Sales," is a topic that goes beyond marketing to discuss its direct correlation with the actual sales and customer service experience among women.

Passi explains, "Marketing messages are critical with women, but they only go so far. She needs to walk in your doors and have an experience that is consistent with what you've promised. A successful company will be one that delivers a customer experience that directly mirrors its carefully crafted marketing efforts."

Passi is the former group publisher of Working Woman and Working Mother magazines, and the author of Winning the Toughest Customer: The Essential Guide to Selling to Women. Since 2002 she has been using her expertise and original research on marketing and selling to women to assist her clients in increasing their market share among women.

"Just as it is in the U.S., the women's market in the Middle East is full of opportunities," continued Passi. "Women in the Gulf have about $40 billion, and perhaps more, of personal wealth at their disposal. Keep in mind that there are many ex-pats who now call The Gulf Region home and are conducting business there on a regular basis. As opportunities for economic participation grow with women of the region, so will the expectations for sales and marketing practices that resonate with them based on their experiences with brands in other countries around the world."

Other expert speakers at the Marketing to Women conference will include Robert Taylor-Hughes, Managing Director of Beiersdorf Middle East FZCO (Nivea), Dr. Tarek Mady, Chair of the Marketing Department of the American University in Dubai, Himanshu Vashishtha, Managing Director of The Nielsen Company (UAE), Mohamad Ibrahim Masri, Marketing Manager for UAE, Gulf & Iran, Tourism Malaysia c/o Consulate General of Malaysia in Dubai, and Ghassan Kassabji, Managing Director for TBWARAADSaudi Arabia.

To reserve a seat: aysha @ mediacorpquest.com phone: 971 4 3910760

For immediate contact: Megan Connolly mconnolly @ medelia.com 954-922-0846To boo

###

MORE ARTICLES:

PPC Summit Workshops: Learn Search Engine Marketing in Two-Day Seminars from Search Industry Experts
PPC Summit unites some of the foremost minds in the pay per click advertising world to change the way the subject is taught. Targeted at a range of skill levels and suitable for a wide variety of professionals, participants acquire new skills and leave with a solid understanding of search engine marketing. The team is bringing their seminars to cities all over North America, as well as London in the UK, in 2007.

Why PPC And SEO (Search Engine Optimization) Are The Most Popular Web Site Promotion Methods
There has to be a reason why PPC (pay-per-click) ads and SEO (search engine optimization) are the two most popular website promotion tools on the World Wide Web today. As a matter of fact, it is not too difficult to figure out why these two website promotional methods are so popular. It is quite simple ? they work. Actually they are very fast and effective in getting traffic to a web site. Internet Marketing can be overwhelming for some but if you leave it to the reputable professionals you can expect great results. Picture this situation. You select a few keywords come up with some attractive headlines and then launch a PPC ad campaign with Google Adwords. The next thing you know is that your site is receiving a steady flow of traffic...

Search Engine Marketing Firm iProspect Wins at Search Engine Strategies Awards
iProspect Client Microsoft Small Business Center Wins Award for Best Business to Business Search Engine Marketing Campaign

Icelandic Internet Marketing Firm Invited to Speak at London's Search Engine Strategies Conference
Nordic eMarketing's Director of Internet Marketing, Kristjan Mar Hauksson, has been invited to present at the Search Engine Strategies Conference and Expo 2007 in London, England.

Search Engine Optimization Firm, Epiar Inc., Unveils New Paid Search Advertising Service
After months of testing, Epiar has taken pay-per-click (PPC) advertising to the next level with the launch of its new service to the general public. Epiar is introducing the service at the New York Search Marketing Expo Conference Oct. 6-8.

Twelve Horses Expands Search Engine Optimization, Search Engine Marketing Services
Through hiring SEO expert Eric Morgan Twelve Horses has expanded its service offering to include SEO. Twelve Horses is a Reno based company that currently provides web design, web development, and email marketing services to clients on a national basis.

SpiderSplat.com Expands Search Engine Marketing to Include Social Media Optimization Services (SMO Consultant)
SpiderSplat, a leading provider of Search Engine Marketing, Pay-per-Click marketing and Keyword syndicated press releases, has expanded its offering to now include Social Media Optimization services. This new service called the SMO Consultant, offers clients the ability to have the opportunity to dramatically increase traffic and turn visitors into paying customers when used with SpiderSplat's SEM services.

Search Engine Marketing Agency Launch Mobile Search Marketing Service
With close to 3 billion mobile device users worldwide, Search Engine Marketing Agency Neutralize has responded to client demand with the launch of Mobilize.

SEO Link Building and Copywriting Service Relaunched by Search Engine Optimization Firm Brick Marketing
Brick Marketing has realized the importance of incorporating and combining link building into all aspects of online marketing for each of their clients. They have since re-launched their link building service for those interested in introducing online marketing in their business model.

Atlanta Search Engine Marketing Firm Prominent Placement is Finalist for Three American Marketing Association Awards
Prominent Placement, Inc., a leading Atlanta search engine marketing firm, received three Atlanta Marketer of the Year (AMY) Finalist Awards from the American Marketing Association (AMA). All three of the firm's entries were selected as finalists out of 130 total submissions.

Engine77 -- Search Engine Internet Optimization Firm Unveils New SEO Technology and Service
Infinidigm, Inc., a search engine optimization, search engine marketing, and software development firm, announces its cornerstone search engine marketing and search engine optimization technology-based service called Engine77. Engine77 is a robust software platform and service used to optimize web sites, perform market research, and develop sites based upon the analysis.

Internet Marketing Agency Reveals Search Engine Optimization Secrets
If your web site doesn't have a Top 10 search engine ranking, you're missing out on approximately 85% of the Internet users who are looking for the exact products or services you offer.

Search Engine Optimization Firm, Brick Marketing Revises Search Engine Optimization Service
Brick Marketing, an internet marketing company, has recently revised and re-launched their search engine optimization services to adjust with growing trends. Brick Marketing has acknowledged that a revision of this product and the way it was offered to our clients had to be revised in order to stay competitive with other agencies. Potential customers can now be accustomed to similar pricing strategies has other players in the industry. The online marketing industry is a very fast moving industry with changes occurring sometimes over night. In order for firms and consultants to stay in a competitive range a watchful eye must be kept on all offerings in order to be able to provide only the best solution for clients.

Local Search Engine Marketing Expert to Speak at Search Engine Strategies Conference in Chicago
Janet Driscoll Miller, a local leading search engine marketing expert, will be speaking at the Search Engine Strategies Conference in Chicago on Monday, December 4, 2006. Miller is the president and CEO of Search Mojo, a search engine marketing firm.

Search Engine Optimization Company Announces Expansion in Business and New Marketing Strategy
Within the past two years Keyword Performance LLC, a creative search engine marketing firm, has tripled in size, offering new services and gaining large company recognition.