Search Engine Marketing - PPC Management Services

Stop Parking Domain Names
Develop Your Domain Names
 

Cornell Hotel Network Study Highlights Weaknesses in Internet Security

Ithaca, NY (PRWEB) September 17, 2008 -- When business travelers log

on to their hotel's internet network to send data back to their home office, they risk the possibility of data theft. A direct analysis of the networks available to guests in 46 hotels, supplemented by a survey of 147 U.S. hotels, found that a substantial majority of the hotels are not using all the possible tools to maintain their network's security. The newly released hotel study, "Hotel Network Security: A Study of Computer Networks in U.S. Hotels (http://www.hotelschool.cornell.edu/research/chr/pubs/reports/2008.html)" by Josh Ogle, Erica L. Wagner, and Mark P. Talbert, is available at no charge from the center at http://www.hotelschool.cornell.edu/research/chr/pubs/reports/2008.html.

A graduate of the Cornell School of Hotel Administration, Ogle is president of TriVesta LLC. Wagner is an assistant professor, Cornell School of Hotel Administration, where Talbert is a senior lecturer.

Ogle, Wagner, and Talbert explain the architecture of hotel networks, with an eye toward improving security of guests' internet access. Their survey found that about 20 percent of the 147 hotels surveyed still use simple hub-type systems, which are most vulnerable to hacking. In the first-hand analysis, the study tested the networks of 46 hotels, often without actually being guests of the hotel. "I visited all 46 of those hotels," said Ogle. "Even with hotels that required authentication, I found helpful employees who got me past that barrier. So, authentication is not as effective as we think, and then I found that of the 39 hotels that offered Wi-Fi connections, only six used encryption to help protect the system." Ogle will explain more of the technical aspects of this part of the hotel internet network study (http://www.hotelschool.cornell.edu/research/chr/pubs/reports/2008.html) on the popular Security Now! podcast, with hosts Steve Gibson and Leo Laporte in the near future.

Hotel Guests' Data at Risk, as Study Reveals

"On balance, we were forced to conclude that guests' data transmissions are often at risk when they use a hotel's network," said Wagner. "However, we did find hotels that were paying attention to the security of their guests' data. I should point out that improving security does not have to be costly."

The report concludes with a case study of the W Dallas--Victory hotel, which has taken a security step not used by most hotels. "What the W Dallas has done is to set up each node on its network as a virtual local area network, or VLAN," explained Talbert. "By using these VLANs, the hotel has separated each guest's computer in a way that should protect against stolen data. It also gives the hotel greater control over the guest side of the network."

Thanks to the support of the Center for Hospitality Research partners listed below, all Cornell Hospitality Reports and Tools are made available free of charge from the center's website, www.chr.cornell.edu.

About The Center for Hospitality Research

A unit of the Cornell School of Hotel Administration, The Center for Hospitality Research (CHR) sponsors research designed to improve practices in the hospitality industry. Under the lead of the center's 73 corporate affiliates, experienced scholars work closely with business executives to discover new insights into strategic, managerial and operating practices. The center also publishes the award-winning hospitality journal, the Cornell Hospitality Quarterly (formerly the Cornell Hotel and Restaurant Administration Quarterly). To learn more about center and its projects, visit www.chr.cornell.edu.

Center partners and sponsors: AIG Global Real Estate Investment, American Airlines Admirals Club, Davis & Gilbert LLP, Deloitte & Touche USA LLP, Denihan Hospitality Group, Expedia, Inc., Four Seasons Hotels and Resorts, Fox Rothschild LLP,

FX Real Estate and Entertainment, Inc., General Growth Properties, Inc., HVS, InterContinental Hotels Group, job.travel, JohnsonDiversey, Inc., Jumeirah Group, LRP Publications, Marriott International, Inc., Marsh's Hospitality Practice, Mobil Travel Guide, Inc., Nestlé, PricewaterhouseCoopers, Proskauer Rose LLP, Smith Travel Research, Southern Wine and Spirits of America, Inc., SynXis (a Sabre Holdings Corporation), Taj Hotels Resorts and Palaces, Thayer Lodging Group, TIG Global, Travelport, WATG, and WhiteSand Consulting.

Center friends: 4Hoteliers.com ? American Tescor, LLC ? Argyle Executive Forum ? Caribbean Hotel and Restaurant Buyers Guide ? Cody Kramer Imports ? Cruise Industry News ? DK Shifflet & Associates ? ehotelier.com ? EyeforTravel ? Fireman's Fund Insurance Company ? Gerencia de Hoteles & Restaurantes ? Global Hospitality Resources ? Hospitality Financial and Technology Professionals (HFTP) ? hospitalityInside.com ? hospitalitynet.org ? Hospitality Technology Magazine ? Hotel Asia Pacific ? Hotel China ? HotelExecutive.com ? Hotel Interactive ? Hotel Resource ? International CHRIE ? International Hotel and Restaurant Association ? International Hotel Conference ? International Society of Hospitality Consultants (ISHC) ? iPerceptions ? Lodging Hospitality ? Lodging Magazine ? Milestone Internet Marketing ? MindFolio ? Parasol ? PKF Hospitality Research ? The Resort Trades ? RealShare Hotel Investment & Finance Summit ? Resort+Recreation Magazine ? RestaurantEdge.com ? Shibata Publishing Co. ? Synovate ? The Lodging Conference ? TravelCLICK ? UniFocus ? WageWatch, Inc. ? WIWIH.COM

# # #

This press release has been reprinted from PRWEB per the terms and conditions of the copyright notice.

MORE ARTICLES:


Search Engine Marketing Agency Launch Mobile Search Marketing Service
With close to 3 billion mobile device users worldwide, Search Engine Marketing Agency Neutralize has responded to client demand with the launch of Mobilize.

Internet Marketing Expert Shows How Search Engine Optimization and RSS Can Boost Public Relations Visibility
TopRank CEO Lee Odden to Speak at Bulldog Reporter's Advanced Public Relations Technology in Practice Event

Local Search Engine Marketing Expert to Speak at Search Engine Strategies Conference in Chicago
Janet Driscoll Miller, a local leading search engine marketing expert, will be speaking at the Search Engine Strategies Conference in Chicago on Monday, December 4, 2006. Miller is the president and CEO of Search Mojo, a search engine marketing firm.

Why PPC And SEO (Search Engine Optimization) Are The Most Popular Web Site Promotion Methods
There has to be a reason why PPC (pay-per-click) ads and SEO (search engine optimization) are the two most popular website promotion tools on the World Wide Web today. As a matter of fact, it is not too difficult to figure out why these two website promotional methods are so popular. It is quite simple ? they work. Actually they are very fast and effective in getting traffic to a web site. Internet Marketing can be overwhelming for some but if you leave it to the reputable professionals you can expect great results. Picture this situation. You select a few keywords come up with some attractive headlines and then launch a PPC ad campaign with Google Adwords. The next thing you know is that your site is receiving a steady flow of traffic...

Search Engine Optimization Company Announces Expansion in Business and New Marketing Strategy
Within the past two years Keyword Performance LLC, a creative search engine marketing firm, has tripled in size, offering new services and gaining large company recognition.

PPC Summit Workshops: Learn Search Engine Marketing in Two-Day Seminars from Search Industry Experts
PPC Summit unites some of the foremost minds in the pay per click advertising world to change the way the subject is taught. Targeted at a range of skill levels and suitable for a wide variety of professionals, participants acquire new skills and leave with a solid understanding of search engine marketing. The team is bringing their seminars to cities all over North America, as well as London in the UK, in 2007.

Icelandic Internet Marketing Firm Invited to Speak at London's Search Engine Strategies Conference
Nordic eMarketing's Director of Internet Marketing, Kristjan Mar Hauksson, has been invited to present at the Search Engine Strategies Conference and Expo 2007 in London, England.

Atlanta Search Engine Marketing Firm Prominent Placement is Finalist for Three American Marketing Association Awards
Prominent Placement, Inc., a leading Atlanta search engine marketing firm, received three Atlanta Marketer of the Year (AMY) Finalist Awards from the American Marketing Association (AMA). All three of the firm's entries were selected as finalists out of 130 total submissions.

SEO Link Building and Copywriting Service Relaunched by Search Engine Optimization Firm Brick Marketing
Brick Marketing has realized the importance of incorporating and combining link building into all aspects of online marketing for each of their clients. They have since re-launched their link building service for those interested in introducing online marketing in their business model.

Twelve Horses Expands Search Engine Optimization, Search Engine Marketing Services
Through hiring SEO expert Eric Morgan Twelve Horses has expanded its service offering to include SEO. Twelve Horses is a Reno based company that currently provides web design, web development, and email marketing services to clients on a national basis.

Engine77 -- Search Engine Internet Optimization Firm Unveils New SEO Technology and Service
Infinidigm, Inc., a search engine optimization, search engine marketing, and software development firm, announces its cornerstone search engine marketing and search engine optimization technology-based service called Engine77. Engine77 is a robust software platform and service used to optimize web sites, perform market research, and develop sites based upon the analysis.

Bill Casey Opens Full-Service Web Site Design, Development and Search Engine Optimization (SEO) Firm
New Atlanta web site design and SEO firm gives small and medium sized businesses a simple and effective path to creative, profitable web sites. Bill Casey Consulting provides all the web services a business needs, gauges its success on the profitability of its clients' sites, and streamlines the development process to lessen client burdens.

SpiderSplat.com Expands Search Engine Marketing to Include Social Media Optimization Services (SMO Consultant)
SpiderSplat, a leading provider of Search Engine Marketing, Pay-per-Click marketing and Keyword syndicated press releases, has expanded its offering to now include Social Media Optimization services. This new service called the SMO Consultant, offers clients the ability to have the opportunity to dramatically increase traffic and turn visitors into paying customers when used with SpiderSplat's SEM services.

Search Engine Marketing Firm iProspect Wins at Search Engine Strategies Awards
iProspect Client Microsoft Small Business Center Wins Award for Best Business to Business Search Engine Marketing Campaign

Search Engine Optimization Firm, Brick Marketing Revises Search Engine Optimization Service
Brick Marketing, an internet marketing company, has recently revised and re-launched their search engine optimization services to adjust with growing trends. Brick Marketing has acknowledged that a revision of this product and the way it was offered to our clients had to be revised in order to stay competitive with other agencies. Potential customers can now be accustomed to similar pricing strategies has other players in the industry. The online marketing industry is a very fast moving industry with changes occurring sometimes over night. In order for firms and consultants to stay in a competitive range a watchful eye must be kept on all offerings in order to be able to provide only the best solution for clients.

Develop Your Domain Names | Site Map | Home

Privacy Policy | Copyright/Trademark Notification