Search Engine Marketing - PPC Management Services

Is It OK To Comment on blogs and forums For Marketing Purposes?

Recently, we were queried about a couple of common SEO link building techniques  blog commenting and forum posting. Before exploring this issue, lets take a brief look at what this technique is. Blog commenting is a process by which one comments on another blog with the hope that it will generate some hits on the commenters blog. On the other hand it creates interest in your own website and allows for people to know about your own work.

Although commenting on blogs is encouraged, mass commenting for the purpose of creating back-links to your own blog is otherwise known as spamming. Nowadays, there are several tools available for bloggers who wish to circumvent mass blogging and spamming. One of the best available is Akismet - http://akismet.com/. These tools are very useful for blocking out comments that are either abundant with keywords that are not relevant to the blog post or use a odd-looking name or URL. Another way of thwarting comment spam is the use of no-follow tags on blog comment links. These have proved quite effective as well. However, there are other kinds of comments that are seemingly acceptable marketing techniques. If a marketer posts comments on a blog that speaks about their website with back-links pointing cannot be considered as spam. Some still do. For back-link generating technique, they usually dont post their comments on any relevant blog. They specifically target popular ones and the posts that are related to their niche. They always try to identify the blogs with no-flag tags. In order to get back-linked, they comment on blogs but not only for the purpose of sharing their thoughts, also get links back to their sites for SEO purposes. So, is that spam?

According to us, it is not. We can further justify it. Television, radio and any other media advertiser searching for their popularity so they target to host their advertisement through the proper channel. All marketers dont prefer to take TV or Radio as a media for advertisement. There are marketing companies who advertise celebrities using their products. Nike pays movie makers and sports persons a lot of money for them to wear their apparel. Iron Man only drove Audis. All these cannot be considered as spam. So when a commenter finds a blog and posts his comment to get popularity through back-link it is not a spam. So whenever this technique is used in a proper way then there will not be any risk in it.

Dont get carried away. Remember someone can spam your blog as well. Your competitor could use blog commenting too aggressively and beat you at the rankings race. In order to keep this as a feasible technique, this needs to be the same for everyone. Comment on the blogs that has some relevant post to you. Add your message in relation to the content of the blog. Add thoughts, opinions or information that will be valuable to the reader of the blog post. Resist the temptation not to do so. If that makes you post fewer comments so be it. You can at least know that you are doing the right thing. That way, everyone gets what they want.

Kenny Doucette operates The Click Depot - http://www.theclickdepot.com and aims to bring the power of Internet Marketing to local businesses in Raleigh North Carolina. Check out their services at http://www.theclickdepot.com/search-engine-optimization.html

MORE ARTICLES:

BrainPulse Technologies: Launches Advanced Internet Marketing / Search Engine Optimization (SEO) Services
BrainPulse has stepped forward to revolutionize Internet marketing and SEO Services to help global businesses achieve their internet marketing goals effectively and in a planned strategical manner to enhance the marketing campaing effectiveness and maximize the return on investments.

Bill Casey Opens Full-Service Web Site Design, Development and Search Engine Optimization (SEO) Firm
New Atlanta web site design and SEO firm gives small and medium sized businesses a simple and effective path to creative, profitable web sites. Bill Casey Consulting provides all the web services a business needs, gauges its success on the profitability of its clients' sites, and streamlines the development process to lessen client burdens.

Twelve Horses Expands Search Engine Optimization, Search Engine Marketing Services
Through hiring SEO expert Eric Morgan Twelve Horses has expanded its service offering to include SEO. Twelve Horses is a Reno based company that currently provides web design, web development, and email marketing services to clients on a national basis.

Search Engine Optimization Firm, Epiar Inc., Unveils New Paid Search Advertising Service
After months of testing, Epiar has taken pay-per-click (PPC) advertising to the next level with the launch of its new service to the general public. Epiar is introducing the service at the New York Search Marketing Expo Conference Oct. 6-8.

Search Engine Optimization Firm, Brick Marketing Revises Search Engine Optimization Service
Brick Marketing, an internet marketing company, has recently revised and re-launched their search engine optimization services to adjust with growing trends. Brick Marketing has acknowledged that a revision of this product and the way it was offered to our clients had to be revised in order to stay competitive with other agencies. Potential customers can now be accustomed to similar pricing strategies has other players in the industry. The online marketing industry is a very fast moving industry with changes occurring sometimes over night. In order for firms and consultants to stay in a competitive range a watchful eye must be kept on all offerings in order to be able to provide only the best solution for clients.

Atlanta Search Engine Marketing Firm Prominent Placement is Finalist for Three American Marketing Association Awards
Prominent Placement, Inc., a leading Atlanta search engine marketing firm, received three Atlanta Marketer of the Year (AMY) Finalist Awards from the American Marketing Association (AMA). All three of the firm's entries were selected as finalists out of 130 total submissions.

Search Engine Optimization Company Announces Expansion in Business and New Marketing Strategy
Within the past two years Keyword Performance LLC, a creative search engine marketing firm, has tripled in size, offering new services and gaining large company recognition.

Why PPC And SEO (Search Engine Optimization) Are The Most Popular Web Site Promotion Methods
There has to be a reason why PPC (pay-per-click) ads and SEO (search engine optimization) are the two most popular website promotion tools on the World Wide Web today. As a matter of fact, it is not too difficult to figure out why these two website promotional methods are so popular. It is quite simple ? they work. Actually they are very fast and effective in getting traffic to a web site. Internet Marketing can be overwhelming for some but if you leave it to the reputable professionals you can expect great results. Picture this situation. You select a few keywords come up with some attractive headlines and then launch a PPC ad campaign with Google Adwords. The next thing you know is that your site is receiving a steady flow of traffic...

SEO Link Building and Copywriting Service Relaunched by Search Engine Optimization Firm Brick Marketing
Brick Marketing has realized the importance of incorporating and combining link building into all aspects of online marketing for each of their clients. They have since re-launched their link building service for those interested in introducing online marketing in their business model.

New Law Firm Marketing Subsidiary Combines Web Design and Search Engine Optimization for Lawyers
For over a year, Adviatech has been providing web design and search engine optimization for lawyers. Now they have launched a subsidiary to specialize on the niche service.

PPC Summit Workshops: Learn Search Engine Marketing in Two-Day Seminars from Search Industry Experts
PPC Summit unites some of the foremost minds in the pay per click advertising world to change the way the subject is taught. Targeted at a range of skill levels and suitable for a wide variety of professionals, participants acquire new skills and leave with a solid understanding of search engine marketing. The team is bringing their seminars to cities all over North America, as well as London in the UK, in 2007.

Internet Marketing Agency Reveals Search Engine Optimization Secrets
If your web site doesn't have a Top 10 search engine ranking, you're missing out on approximately 85% of the Internet users who are looking for the exact products or services you offer.

Icelandic Internet Marketing Firm Invited to Speak at London's Search Engine Strategies Conference
Nordic eMarketing's Director of Internet Marketing, Kristjan Mar Hauksson, has been invited to present at the Search Engine Strategies Conference and Expo 2007 in London, England.

Internet Marketing Expert Shows How Search Engine Optimization and RSS Can Boost Public Relations Visibility
TopRank CEO Lee Odden to Speak at Bulldog Reporter's Advanced Public Relations Technology in Practice Event

Search Engine Marketing Firm iProspect Wins at Search Engine Strategies Awards
iProspect Client Microsoft Small Business Center Wins Award for Best Business to Business Search Engine Marketing Campaign