Search Engine Marketing - PPC Management Services

Stop Parking Domain Names
Develop Your Domain Names
 

Acquity Group Awarded the 2008 HP Best IT Strategy Implementation Partner Award

Chicago, IL (PRWEB) July 21, 2008 -- Acquity Group (http://www.acquitygroup.com/), a leading provider of consulting services and digital solutions, was awarded the Hewlett-Packard (HP) Best IT Strategy Implementation Partner Award for a second consecutive year. The 2008 award gives tribute to Acquity Group's collaboration with The George Washington University (GWU) to implement the HP Project and Portfolio Management (PPM) 7.1 solution. Last year, Acquity Group received the same award for a PPM implementation with Garmin International.

Acquity Group partnered with The GWU's Information Systems and Services (ISS) department to smoothly transition its Mercury IT Governance 6.0 to a formal portfolio management office (PMO) that utilized the HP PPM solution. The GWU had encountered significant challenges with the informal process of prioritizing ISS initiatives, which limited work project visibility, standardization, and consolidation of project management tools.

Acquity Group determined the best strategy to approach The GWU's business and technology needs by focusing on increased PMO IT control and visibility. The team implemented specific controls that included a standardized project and proposal workflow, and electronic forms to capture data as it passed through the project and proposal phases.

The approach allowed The GWU to benefit almost immediately from better project visibility, improved IT governance, and greater team collaboration. With a sound PPM strategy, the university was able to better capture The GWU IT portfolio in real time, thus allowing for increased communication among the various IT departments.

"The George Washington University partnered with us to build upon their solid foundation to deliver the next generation of true Project and Portfolio Management," said Davin Gallego, Acquity Group's Vice President of IT Planning and Transformation. "I am extremely happy and proud of the Acquity Group team that supported the final solution."

The GWU team was pleased with their decision to use Acquity Group for the project. "We selected Acquity Group because of their considerable experience with HP's Project and Portfolio Management suite, as well as their expertise in the portfolio management and IT Governance process area," said Christina Griffin, Assistant Director of the Portfolio Management Office at The GWU. "Working with Acquity Group, we were able to take our paper-based business processes and automate them in the PPM tool creating one central intake filter for all IT initiatives."

Acquity Group and The GWU jointly presented at the HP Software Universe 2008, detailing best practices on extending and upgrading the Mercury IT Governance 6.0 environment to HP Project and Portfolio Management 7.1. To listen to the archived version, visit: https://h30406.www3.hp.com/campaigns/2008/events/sw-05-20-08/.

About Acquity Group:

Acquity Group is shaping the way technology is used to extend the most recognized consumer brands in the world. Acquity Group's innovative digital strategy, interactive marketing & design and powerful IT planning & execution services are the choice of many leading brands. Acquity Group is headquartered in Chicago, IL and has offices in Irvine & Los Angeles, CA, Overland Park, KS, Scottsdale, AZ and Dallas, TX. Visit their Web site for more information: http://www.acquitygroup.com.

About The George Washington University:

In the heart of the nation's capital, The George Washington University was created by an Act of Congress in 1821. Today, GW is the largest institution of higher education in Washington, D.C. The university offers comprehensive programs of undergraduate and graduate liberal arts study as well as degree programs in medicine, public health, law, engineering, education, business, and international affairs. Each year, GW enrolls a diverse population of undergraduate, graduate, and professional students from all 50 states, the District of Columbia, and more than 130 countries.

About Hewlett-Packard:

Hewlett-Packard (HP) is among the world's largest IT companies, with approximately 172,000 employees worldwide. It is a leader in desktop PCs, notebooks and workstations, as well as ink-jet printers. HP is headquartered in Palo Alto, Calif.

###

This press release has been reprinted from PRWEB per the terms and conditions of the copyright notice.

MORE ARTICLES:


PPC Summit Workshops: Learn Search Engine Marketing in Two-Day Seminars from Search Industry Experts
PPC Summit unites some of the foremost minds in the pay per click advertising world to change the way the subject is taught. Targeted at a range of skill levels and suitable for a wide variety of professionals, participants acquire new skills and leave with a solid understanding of search engine marketing. The team is bringing their seminars to cities all over North America, as well as London in the UK, in 2007.

SpiderSplat.com Expands Search Engine Marketing to Include Social Media Optimization Services (SMO Consultant)
SpiderSplat, a leading provider of Search Engine Marketing, Pay-per-Click marketing and Keyword syndicated press releases, has expanded its offering to now include Social Media Optimization services. This new service called the SMO Consultant, offers clients the ability to have the opportunity to dramatically increase traffic and turn visitors into paying customers when used with SpiderSplat's SEM services.

Search Engine Marketing Firm iProspect Wins at Search Engine Strategies Awards
iProspect Client Microsoft Small Business Center Wins Award for Best Business to Business Search Engine Marketing Campaign

Engine77 -- Search Engine Internet Optimization Firm Unveils New SEO Technology and Service
Infinidigm, Inc., a search engine optimization, search engine marketing, and software development firm, announces its cornerstone search engine marketing and search engine optimization technology-based service called Engine77. Engine77 is a robust software platform and service used to optimize web sites, perform market research, and develop sites based upon the analysis.

Internet Marketing Agency Reveals Search Engine Optimization Secrets
If your web site doesn't have a Top 10 search engine ranking, you're missing out on approximately 85% of the Internet users who are looking for the exact products or services you offer.

Search Engine Optimization Company Announces Expansion in Business and New Marketing Strategy
Within the past two years Keyword Performance LLC, a creative search engine marketing firm, has tripled in size, offering new services and gaining large company recognition.

Search Engine Optimization Firm, Epiar Inc., Unveils New Paid Search Advertising Service
After months of testing, Epiar has taken pay-per-click (PPC) advertising to the next level with the launch of its new service to the general public. Epiar is introducing the service at the New York Search Marketing Expo Conference Oct. 6-8.

Why PPC And SEO (Search Engine Optimization) Are The Most Popular Web Site Promotion Methods
There has to be a reason why PPC (pay-per-click) ads and SEO (search engine optimization) are the two most popular website promotion tools on the World Wide Web today. As a matter of fact, it is not too difficult to figure out why these two website promotional methods are so popular. It is quite simple ? they work. Actually they are very fast and effective in getting traffic to a web site. Internet Marketing can be overwhelming for some but if you leave it to the reputable professionals you can expect great results. Picture this situation. You select a few keywords come up with some attractive headlines and then launch a PPC ad campaign with Google Adwords. The next thing you know is that your site is receiving a steady flow of traffic...

Search Engine Optimization Firm, Brick Marketing Revises Search Engine Optimization Service
Brick Marketing, an internet marketing company, has recently revised and re-launched their search engine optimization services to adjust with growing trends. Brick Marketing has acknowledged that a revision of this product and the way it was offered to our clients had to be revised in order to stay competitive with other agencies. Potential customers can now be accustomed to similar pricing strategies has other players in the industry. The online marketing industry is a very fast moving industry with changes occurring sometimes over night. In order for firms and consultants to stay in a competitive range a watchful eye must be kept on all offerings in order to be able to provide only the best solution for clients.

Local Search Engine Marketing Expert to Speak at Search Engine Strategies Conference in Chicago
Janet Driscoll Miller, a local leading search engine marketing expert, will be speaking at the Search Engine Strategies Conference in Chicago on Monday, December 4, 2006. Miller is the president and CEO of Search Mojo, a search engine marketing firm.

Search Engine Marketing Agency, Target Marketing Solutions, Announces Four New SEM/SEO/PPC Clients
More and more companies are utilizing search engine marketing as a key advertising strategy for reaching potential customers. Through the use of website analytics, search engine marketing provides trackable and actionable data to maximize advertising effectiveness.

New Law Firm Marketing Subsidiary Combines Web Design and Search Engine Optimization for Lawyers
For over a year, Adviatech has been providing web design and search engine optimization for lawyers. Now they have launched a subsidiary to specialize on the niche service.

Twelve Horses Expands Search Engine Optimization, Search Engine Marketing Services
Through hiring SEO expert Eric Morgan Twelve Horses has expanded its service offering to include SEO. Twelve Horses is a Reno based company that currently provides web design, web development, and email marketing services to clients on a national basis.

SEO Link Building and Copywriting Service Relaunched by Search Engine Optimization Firm Brick Marketing
Brick Marketing has realized the importance of incorporating and combining link building into all aspects of online marketing for each of their clients. They have since re-launched their link building service for those interested in introducing online marketing in their business model.

Search Engine Marketing Agency Launch Mobile Search Marketing Service
With close to 3 billion mobile device users worldwide, Search Engine Marketing Agency Neutralize has responded to client demand with the launch of Mobilize.

Develop Your Domain Names | Site Map | Home

Privacy Policy | Copyright/Trademark Notification