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drop.io Adds Chad Stoller, Veteran Technologist and Marketer to Its Management Team as Vice President of Marketing

NEW YORK (Business Wire EON) July 2, 2008 -- Stoller said, "I am delighted to join a company that has built the next iteration of 'private' content sharing. Drop.io is really smart about its approach and has built a leading 'private' sharing solution on a model of data restraint, rather than overly verbose data richness, which directly complements my long term beliefs of using new technologies to solve old problems and building solutions that make the Internet more personable, human and ultimately more usable."

According to drop.io's CEO Sam Lessin, "Stoller's experience in building powerful brands through functionality, usability and relevant consumer positioning, will be invaluable as drop.io continues to forge ahead with our mission to help users minimize their informational footprint and thereby privately share information, without embedded accounts, identity, search, or any social elements."

Prior to joining drop.io, Stoller was Executive Director of Emerging Platforms at Organic, a marketing and communications company, where he led Organic's strategy for new communication platforms, including social networking, mobile, gaming, meta-verse, geo-data applications and location-based services. In addition to developing strategies for Organic, Chad worked directly on emerging platform programs for leading brands like Chrysler Corporation, Bank of America, Fox Entertainment, NBC and Sprint.

Stoller began his career as a media planner and developer for fashion experience at Arnell Group, where he worked on such brands as Ray-Ban, Banana Republic, Donna Karen and Samsung. Subsequently, he co-founded Surge Interactive, the interactive division of Arnell Group, where he led interactive brand strategies for Universal Music Group, Tommy Hilfiger, Clear Channel, among others. Stoller returned to Arnell Group five years later in the newly created role of Director, Communications Solutions and was responsible for such brands as McDonalds, Siemens, Reebok, DaimlerChrysler and others.

Recognized for his innovative thought processes, Stoller is credited with a keen vision for making digital products useful, relevant and innovative. At Organic, Stoller spearheaded internal innovation efforts like "Organism," Organic's proprietary employee knowledge and social network ? the first of its kind for a marketing agency. Other home grown projects included Placesaver, a simple concept based on an old problem: remembering places that you want to go and using Blackberry and iPhone GPS data to resolve those memories.

Also while at Organic, Stoller established partnerships with outside entrepreneurs and startups like Socialight. It was with Socialight, where Organic co-developed a GPS driven, social lifestyle guide called the "The Urban Mix Tape" project, which was demonstrated inside the Nokia Forum at CTIA earlier this year.

Adds Lessin, "Stoller's innovative thinking will certainly be a valued resource as drop.io leads the return to historical norm, where privacy is simpler and more accessible than publicity, rather than the other way around. We will look to him as a core contributor as we work to address the growingly urgent demand for 'simple privacy' by users who want to share exactly what they want with whom they want and for as long as they want, without extraneous information or metadata."

About Drop.io

Drop.io allows consumers to create their own private online spaces where they can easily and privately share photos, videos, documents, and other types of media with others. By default, drops are "private" ? consumers control how and with whom drops are shared. Drop.io never requires any type of account registration, and all drops can be password-protected and set to expire after a period of time. Drop.io provides multiple methods of sharing content - by uploading through the Web site, sending email or MMS messages to the drop email address, faxing assets in and out, or by calling the drop voicemail number to leave a voice notes. The service is used by an incredibly wide range of users ranging from mothers sharing baby photos to large companies using 'drops' as collaborative workspace. The company was founded by Sam Lessin in 2007 and has raised $3.9 MM in financing from RRE Ventures and DFJ Gotham.

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