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Diamond Resorts International® Appoints Sales & Marketing Expert as Vice President, Marketing Eastern Region

Las Vegas, NV (PRWEB) June 19, 2008 --     Diamond Resorts International® (DRI) (http://www.DiamondResorts.com), a global leader in the vacation ownership industry, has appointed Joel Lazar, RRP, as Vice President, Marketing, Eastern Region, for DRI. Lazar's more than 20 years of vacation ownership and fractional ownership marketing experience will be leveraged to generate a significant number of tours for DRI's Eastern operations, including resort destinations in Tennessee, Missouri, Virginia, St. Maarten and Florida. Lazar will report to James R. Danz, RRP ("Jim"), DRI's Chief Marketing Officer.

"Joel has proven abilities in attracting qualified prospects through innovation in communication and product design across many facets of the real estate industry," says Jim Danz, "His addition to the industry-leading DRI marketing team will enable us to deliver consistent tour flow to current and planned sales centers in DRI's Eastern Region."

Prior to his engagement with DRI, Lazar held senior management positions with The Owners Club, Intrawest Resort Ownership Corp., Cimarron Golf Resort and Hilton Grand Vacations Club. As the Corporate Vice President of Sales and Marketing for Transeastern Homes, Lazar helped the company gain recognition as the fastest growing homebuilder in the country. During his tenure, Transeastern sold nearly $2 Billion in new homes and successfully launched 20 communities. Lazar earned the Florida Home Builders Association's Marketing Executive of the Year award in 2004.

"Building a world-class organization requires team members with experience, passion and a desire to deliver excellence in everything we do," said Simon Crawford-Welch, DRI's President & Chief Operating Officer. "Joel's engagement is another step toward a dominant global hospitality brand that will set higher industry standards in sales, marketing, resort operations and customer service worldwide."

Lazar has served on the American Resort Development Association's (ARDA) Board of Directors and as chairperson of the ARDA Membership Committee. Lazar has been frequently interviewed by and quoted in major industry and consumer publications, and is a much sought after speaker at industry events.

Diamond Resorts International® (www.DiamondResorts.com), based in Las Vegas, Nev., is one of the largest vacation ownership companies in the world with more than 110 branded and affiliated resorts in 14 countries with destinations throughout the continental United States and Hawaii, Canada, Mexico, the Caribbean and Europe. Offering simplicity, choice and comfort to its more than 360,000 owners and members through the branded service of more than 5,500 team members worldwide, Diamond Resorts International® is dedicated to providing its guests with effortless and relaxing vacation experiences every time, for a lifetime.

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