Search Engine Marketing - PPC Management Services

7 Steps To Marketing And Selling Information Products

Whenever I do a seminar, I always say that marketing and selling information is a SIMPLE business but it's not an EASY business. What I mean is that the process of making serious money as an info marketer is fairly straightforward. What's difficult is the implementation.

That being the case I'd like to lay out the 7 steps that ANYONE can follow to start and build a successful information product marketing business.

Step 1 - Determine Your Niche

The first thing you've got to do is to is determine your niche. The niche must be something that you both enjoy AND that can make you money. You're looking for the intersection of two sets: passion and profit.

Make a list of any and every niche you would be interested in working in. Then go to Google and see if there are others selling products in your niche. If there are, that's GOOD. What you don't want is too many people competing in the space you're considering, but there should be some!

Step 2 - Write the Copy to Sell Your Product

I used to make this step 3, but I've changed my approach. It's always better to write your copy for the product before you do it. This will give you the BASIC outline of the product you have to create. Even if you don't feel like you're the greatest copywriter, make sure to initially write it yourself. If you need help after writing the copy, look at www.SabrinaBrick.com or www.SuperFastTweak.com.

Step 3 - Create the Product

Now expand the copy you've written into a more extensive outline to actually create the product itself. A good outline is critical to creating a great product. Then select what modality you'll be using. Should it be an audio, a book, a video or an experiential event? After making a selection that makes sense, you have to create the product. Don't worry about making it perfect. Get it done! Done is always better than perfect.

Step 4 - Create a Website that Sells

You'll first need to reserve a domain name. I suggest you go to: www.UltraCheapDomains.com to reserve a domain name. Additionally, you'll need to have your website hosted somewhere. I suggest you use: www.HostWithStan.com. He's who I use and highly recommend him.

As far as sight design, you're not looking for anything fancy. You want something functional. Feel free to basically copy any of the sites that I have. Remember, this isn't about having a pretty site, it's about putting together a site that SELLS products.

Step 5 - Drive Traffic to Your Site

In order to make sales you have to get people to visit the site. There are two ways to do this: paid and unpaid. The best way to get paid traffic is by using Google Adwords. This will get you the most people the fastest. You'll need to go there and set up an account.

To get as much unpaid traffic and you can, you'll need to do two things. Create a lot of highly relevant content on your site AND get as many related sites to link to you. Both of these will take a little time, but your work will be well worth it. All search engines love those two items.

Step 6 - Convert Your Traffic

Once people get to your site your primary goal is to get them to buy what you're offering. Your fallback position will be to get those people who don't buy to give you their email address. Then you can try and sell them again at a future point in time.

You'll be doing great if you get 3% or more of your visitors to buy, so your real challenge will be getting the other 97% to opt-in to your list. Do this by offering them a very enticing digital "bribe." Offer them something that they will really want and that will highlight your expertise, like a PDF report.

Step 7 - Continue Selling More and More Often

Once you get people to buy your initial offering, then you'll need to work on getting them to buy more products and services from you. In addition to your own products you'll also want to look for other people you like and trust who sell products in your niche. You'll be amazed that people will actually buy MORE from people you recommend.

After you get them buying products, you'll need to increase the frequency with which they order from you. This is best done by creating a relationship with them. Put people on an email list and send them content messages on a regular basis. (use www.WebMarketingMagic.com to do this). It's fine to try and sell people things, but make sure you give them plenty of relevant content before trying to sell them something.

Conclusion

That's it. Yup, it's simple, but it's not easy. The steps are relatively straight-forward, but the process of implementing them is not that easy. Do what I suggest above and you'll be on your way because most people won't take the time and the energy to make it happen. Good luck, you're on your way!

Fred Gleeck has been marketing and selling information products for close to 25 years. He's the author of 15+ books on a variety of information marketing related topics. To get 5 of his ebooks (that sell for close to $100) for FREE, go to http://www.FredGleeck.com/ebooks

MORE ARTICLES:

BrainPulse Technologies: Launches Advanced Internet Marketing / Search Engine Optimization (SEO) Services
BrainPulse has stepped forward to revolutionize Internet marketing and SEO Services to help global businesses achieve their internet marketing goals effectively and in a planned strategical manner to enhance the marketing campaing effectiveness and maximize the return on investments.

Search Engine Optimization Company Announces Expansion in Business and New Marketing Strategy
Within the past two years Keyword Performance LLC, a creative search engine marketing firm, has tripled in size, offering new services and gaining large company recognition.

Internet Marketing Agency Reveals Search Engine Optimization Secrets
If your web site doesn't have a Top 10 search engine ranking, you're missing out on approximately 85% of the Internet users who are looking for the exact products or services you offer.

SpiderSplat.com Expands Search Engine Marketing to Include Social Media Optimization Services (SMO Consultant)
SpiderSplat, a leading provider of Search Engine Marketing, Pay-per-Click marketing and Keyword syndicated press releases, has expanded its offering to now include Social Media Optimization services. This new service called the SMO Consultant, offers clients the ability to have the opportunity to dramatically increase traffic and turn visitors into paying customers when used with SpiderSplat's SEM services.

Search Engine Optimization Firm, Epiar Inc., Unveils New Paid Search Advertising Service
After months of testing, Epiar has taken pay-per-click (PPC) advertising to the next level with the launch of its new service to the general public. Epiar is introducing the service at the New York Search Marketing Expo Conference Oct. 6-8.

Search Engine Optimization Firm, Brick Marketing Revises Search Engine Optimization Service
Brick Marketing, an internet marketing company, has recently revised and re-launched their search engine optimization services to adjust with growing trends. Brick Marketing has acknowledged that a revision of this product and the way it was offered to our clients had to be revised in order to stay competitive with other agencies. Potential customers can now be accustomed to similar pricing strategies has other players in the industry. The online marketing industry is a very fast moving industry with changes occurring sometimes over night. In order for firms and consultants to stay in a competitive range a watchful eye must be kept on all offerings in order to be able to provide only the best solution for clients.

New Law Firm Marketing Subsidiary Combines Web Design and Search Engine Optimization for Lawyers
For over a year, Adviatech has been providing web design and search engine optimization for lawyers. Now they have launched a subsidiary to specialize on the niche service.

Why PPC And SEO (Search Engine Optimization) Are The Most Popular Web Site Promotion Methods
There has to be a reason why PPC (pay-per-click) ads and SEO (search engine optimization) are the two most popular website promotion tools on the World Wide Web today. As a matter of fact, it is not too difficult to figure out why these two website promotional methods are so popular. It is quite simple ? they work. Actually they are very fast and effective in getting traffic to a web site. Internet Marketing can be overwhelming for some but if you leave it to the reputable professionals you can expect great results. Picture this situation. You select a few keywords come up with some attractive headlines and then launch a PPC ad campaign with Google Adwords. The next thing you know is that your site is receiving a steady flow of traffic...

Bill Casey Opens Full-Service Web Site Design, Development and Search Engine Optimization (SEO) Firm
New Atlanta web site design and SEO firm gives small and medium sized businesses a simple and effective path to creative, profitable web sites. Bill Casey Consulting provides all the web services a business needs, gauges its success on the profitability of its clients' sites, and streamlines the development process to lessen client burdens.

Atlanta Search Engine Marketing Firm Prominent Placement is Finalist for Three American Marketing Association Awards
Prominent Placement, Inc., a leading Atlanta search engine marketing firm, received three Atlanta Marketer of the Year (AMY) Finalist Awards from the American Marketing Association (AMA). All three of the firm's entries were selected as finalists out of 130 total submissions.

Engine77 -- Search Engine Internet Optimization Firm Unveils New SEO Technology and Service
Infinidigm, Inc., a search engine optimization, search engine marketing, and software development firm, announces its cornerstone search engine marketing and search engine optimization technology-based service called Engine77. Engine77 is a robust software platform and service used to optimize web sites, perform market research, and develop sites based upon the analysis.

Search Engine Marketing Firm iProspect Wins at Search Engine Strategies Awards
iProspect Client Microsoft Small Business Center Wins Award for Best Business to Business Search Engine Marketing Campaign

Icelandic Internet Marketing Firm Invited to Speak at London's Search Engine Strategies Conference
Nordic eMarketing's Director of Internet Marketing, Kristjan Mar Hauksson, has been invited to present at the Search Engine Strategies Conference and Expo 2007 in London, England.

SEO Link Building and Copywriting Service Relaunched by Search Engine Optimization Firm Brick Marketing
Brick Marketing has realized the importance of incorporating and combining link building into all aspects of online marketing for each of their clients. They have since re-launched their link building service for those interested in introducing online marketing in their business model.

Internet Marketing Expert Shows How Search Engine Optimization and RSS Can Boost Public Relations Visibility
TopRank CEO Lee Odden to Speak at Bulldog Reporter's Advanced Public Relations Technology in Practice Event