Search Engine Marketing - PPC Management Services

My Top 12 Web Site Marketing Strategies - Part 1

If you don't create a successful strategy for marketing your web site, you can't build a profitable online business. It's therefore imperative to drive thousands of visitors to your web site, then convert them to paying customers.

How do you accomplish this?

Use several marketing strategies

Don't put all your eggs into one basket by only employing one marketing strategy. You could see evidence of this during the latest Google update in which many commercial web sites which once had top rankings, dropped out of existence, thus instantly losing sales.

By creating more than one strategy to market your web site, you can soon see which one works the best by attracting the most visitors.

Market with consistency

Set up a clear daily, weekly, monthly and yearly marketing plan for your web site and stick to it. It is the lifeblood of your business.

Test marketing

Continually test all your web site marketing strategies to see which one works the best. Eliminate those that are not profitable.

12 successful marketing strategies:

Search engine optimization

Here are the locations where you should include your most important keywords or keyword phrases:

1. Meta tags (invisible)
Title tag
Description tag
Keyword tag
Alt tag

2. Page content (visible) - Weave your best keywords throughout the content of your pages. Focus on the first 250 words on your page and only use one to three keyword phrases per page of content. Include keywords in your H1 tag (main title) and H2, H3 tags (subheadings) as well as the hyperlinks in your site or and in outgoing links.

Search engines and directories

3. Submit to major search engines - Google is currently the main search engine to get listed in. If you get listed there, you will also get listed in AOL, Netscape, and Yahoo and it's still free. This may change in the near future as the competition heats up. Other free listings also include directories such as ODP. Do a search on Google to seek out your niche directories ie for sunglasses, look for sunglass directories.

Here are the other search engines to submit to:
http://www.searchenginewatch.com/links/article.php/2156221

4. Pay per click (PPC) search engines - if you wish to generate traffic to your web site immediately, set up a Google Adwords or Overture campaign.

http://payperclicksearchengines.com

Email Marketing

5. Create a newsletter - most folks don't buy from you immediately but need to be contacted several times to put them in the buying mood. Place a subscription box on every page of your web site. Send out your newsletter every two weeks to keep in touch with your subscribers. Be sure to include original content (not rehashed content) along with new products you wish to introduce to them.

6. Email Course or tutorial - set up an autoresponder that will deliver quality information over a period of seven days. This means you have multiple chances of contacting your visitor and promote your product or service at the same time.

Please read Part 2 of this article to receive the other 6 Web Site Marketing Strategies.

Herman Drost is the author of the popular ebook: 101 Highly Effective Strategies to Promote Your Web Site Subscribe to his "Marketing Tips" newsletter for more original articles at: subscribe@isitebuild.com. You can read more of his in-depth articles at: http://www.isitebuild.com/articles

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