Search Engine Marketing - PPC Management Services
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Highly Acclaimed SEO Consultant Publishes New Book -- "RANK"
Alexandria, LA (PRWEB) May 13, 2008 --Announcing : An SEO and Internet Marketing Book (http://www.frankford.com) written to stand the test of time.
The book is intended for 4 main audiences :
(1.) CEO's, CMO's and results oriented leaders: Generate more demand for your product or service. Use these tools and workshops top-down to engage your team in a holistic strategy. You'll create a demand generation strategy with a higher ROI than with other methods.
(2.) Web Designers, Developers, Content Strategists, Information Architects: What good is a Website if no one shows up? Avoid design pitfalls and obstacles that effect your site's rank. Become a strategic player, not just a worker-bee. Build interfaces that appeal to spiders, crawlers and humans.
(3.) Small Business Owners: Save big when you do it yourself. Or atleast learn the language so your agency can't pull the wool over your eyes.
(4.) Absolute Beginners and Absolute Experts: Beginners will learn to lay a correct foundation. Experts can get back to basics with tried and true best practices.
According to the book's author "This is an SEO (http://www.frankford.com) and e-Marketing book that's built to last. Many SEO books become irrelevant within months of publication. This one will not. I will teach you how to leverage the few essential and ever-lasting principles endorsed by Google."
"You will see the bigger picture of SEO by reading RANK. I will connect the Google dots, make it simpIe and ground it within the context of Business, e-Marketing and Cusomer Experience Management."
"My intent is to simplify SEO and Online Marketing so that people see the big picture not just the mechanics. I will provide the mechanics but you've got to have a comprehension of all the parts because they're intimately interconnected. I'm going to provide a strategic vision for your business and show you how to put all these parts together in a holistic plan using workshops that have helped me harness projects that have a high ROI."
"This is a no-nonsense book that lays a solid foundation and serves as the roadmap for a market leap in your category. It's more of a workbook - a planning guide to building a succesful website and delivering the best customer experience (http://www.frankford.com) possible." It goes far beyond the usual SEO tips and SEO techniques in that it shows you how to plot a business, marketing, creative and technology strategy.
"No one else is teaching SEO in a holistic manner. I find that most SEO or Marketing Consultants don't produce a fully integrated vision. And they complicate the hell out if, which is really not necessary. You're going to find my book very different."
---> TABLE OF CONTENTS :
Foreword
Heads Up
Chapter 1 : SEO is a Rabbit Hole
Chapter 2 : Carving your Niche
The Foundation
Chapter 3 : Web 2.0 Requires SEO 2.0
Chapter 4 : Customer Experience
Chapter 5 : Workshop - Delivering The Best Customer Experience
Chapter 6 : Workshop - Establishing a Business, Marketing, Creative and Technology Plan
Chapter 7 : The Holistic Approach : Content, Links, Love, Trust and Conversations
The Nuts & Bolts
Chapter 8 : Workshop - Link Building
Chapter 9 : Workshop - Link Mechanics / Link Popularity
Chapter 10 : Workshop - SEO Copywriting
Chapter 11 : Workshop - Creating Love & Trust. Plus, Killer Apps for Conversational Marketing (FREE SEO Widgets)
Chapter 12 : Workshop - Keyword Research
Chapter 13 : Workshop - Meta Tags
Chapter 14 : Workshop - Multiplication Marketing
Chapter 15 : Workshop - Marketing Metrics
Chapter 16 : Checklist - Avoiding Penalties
Chapter 17 : Workshop - Tracking Cause, Effect and Profitability (FREE Dashboards Download)
Frank Ford is a professional SEO Consultant (http://www.frankford.com) with 20 years of expertise in SEO, e-Marketing, Advertising, Design and e-Commerce. Frank has achieved esteemed recognition with 54 international, national and regional awards in Advertising, Design, e-Commerce, e-Marketing and Corporate Identity. He has been published in numerous industry trade journals, books and other publications.
His clients have ranged from Mom and Pops to America's premier Fortune 500 brands including the initial launch of Chase.com, eTrade.com, Allstate.com, AOL, BellSouth, Avid Technology and many more. Prospective clients and advertisers are welcome to contact Frank directly for free 1 hour consultation.
Plans are under way to make FrankFord.com a Social Network for all things SEO and recently closed a deal to be a portal for SEO Jobs (http://www.frankford.com) and are expecting significant traffic in the near future.
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