Search Engine Marketing - PPC Management Services

Affiliate Marketing - The Power of the One Time Offer

matter what type of information, ebooks, packaged books and/or DVDs or downloadable videos, the demand for such products among the public seems insatiable. That's great for those who create and publish such products, and it's equally good for the affiliates that promote them. The amount of money that changes hands each year in online sales of informational products reaches into the billions of dollars. Many affiliates earn a handsome living promoting informational products without ever handling the direct sale of anything themselves.

A relatively recent innovation has made it possible for publishers and affiliates who market such products to increase their profits even more - the one-time offer, or OTO. The one-time offer is a sales page that the customer sees after he or she makes the initial purchase of the ebook or video. That sales page offers the customer an additional related product, usually at a significant discount from the usual selling price. Often, the product advertised in the one-time offer is a more expensive product that the one initially purchased.

Despite the higher price of a product the customer wasn't even looking for, a surprising number of customers make the decision to purchase the one-time offer product.

Why do one-time offers work?

The seller has earned the trust of the customer through the sales page for the initial product.

The discounted price of the second product appeals to the customer, who probably would not buy the product at full price.

The limited "one time only" aspect of the sales page forces a quick decision.

While one-time offers can be quite effective, there is no guarantee that they will work. The seller cannot expect success by offering just any product as an OTO. Products offered via OTO should be related in topic or function to the first product, should represent a good value via the discount, and should not be something that the customer could buy somewhere else at a later date. If all of those conditions are met, the one-time offer will likely be successful. Otherwise, the customers will simply dismiss the OTO sales page as another piece of junk to be dismissed with the click of the mouse.

With proper selection of products, an effective sales page, and proper pricing, a one-time offer can be quite effective at improving profits for both publishers and affiiliate marketers of informational products.

?Copyright 2008 by Retro Marketing. Charles Essmeier is the owner of http://retromarketing.blogspot.com, a blog about making money online, as well as http://www.skyhighauctions-exposed.com, a site that reviews the product called Sky High Auctions.

MORE ARTICLES:

New Law Firm Marketing Subsidiary Combines Web Design and Search Engine Optimization for Lawyers
For over a year, Adviatech has been providing web design and search engine optimization for lawyers. Now they have launched a subsidiary to specialize on the niche service.

Internet Marketing Agency Reveals Search Engine Optimization Secrets
If your web site doesn't have a Top 10 search engine ranking, you're missing out on approximately 85% of the Internet users who are looking for the exact products or services you offer.

Icelandic Internet Marketing Firm Invited to Speak at London's Search Engine Strategies Conference
Nordic eMarketing's Director of Internet Marketing, Kristjan Mar Hauksson, has been invited to present at the Search Engine Strategies Conference and Expo 2007 in London, England.

Twelve Horses Expands Search Engine Optimization, Search Engine Marketing Services
Through hiring SEO expert Eric Morgan Twelve Horses has expanded its service offering to include SEO. Twelve Horses is a Reno based company that currently provides web design, web development, and email marketing services to clients on a national basis.

Bill Casey Opens Full-Service Web Site Design, Development and Search Engine Optimization (SEO) Firm
New Atlanta web site design and SEO firm gives small and medium sized businesses a simple and effective path to creative, profitable web sites. Bill Casey Consulting provides all the web services a business needs, gauges its success on the profitability of its clients' sites, and streamlines the development process to lessen client burdens.

Search Engine Optimization Firm, Brick Marketing Revises Search Engine Optimization Service
Brick Marketing, an internet marketing company, has recently revised and re-launched their search engine optimization services to adjust with growing trends. Brick Marketing has acknowledged that a revision of this product and the way it was offered to our clients had to be revised in order to stay competitive with other agencies. Potential customers can now be accustomed to similar pricing strategies has other players in the industry. The online marketing industry is a very fast moving industry with changes occurring sometimes over night. In order for firms and consultants to stay in a competitive range a watchful eye must be kept on all offerings in order to be able to provide only the best solution for clients.

Engine77 -- Search Engine Internet Optimization Firm Unveils New SEO Technology and Service
Infinidigm, Inc., a search engine optimization, search engine marketing, and software development firm, announces its cornerstone search engine marketing and search engine optimization technology-based service called Engine77. Engine77 is a robust software platform and service used to optimize web sites, perform market research, and develop sites based upon the analysis.

PPC Summit Workshops: Learn Search Engine Marketing in Two-Day Seminars from Search Industry Experts
PPC Summit unites some of the foremost minds in the pay per click advertising world to change the way the subject is taught. Targeted at a range of skill levels and suitable for a wide variety of professionals, participants acquire new skills and leave with a solid understanding of search engine marketing. The team is bringing their seminars to cities all over North America, as well as London in the UK, in 2007.

Internet Marketing Expert Shows How Search Engine Optimization and RSS Can Boost Public Relations Visibility
TopRank CEO Lee Odden to Speak at Bulldog Reporter's Advanced Public Relations Technology in Practice Event

Search Engine Marketing Firm iProspect Wins at Search Engine Strategies Awards
iProspect Client Microsoft Small Business Center Wins Award for Best Business to Business Search Engine Marketing Campaign

Local Search Engine Marketing Expert to Speak at Search Engine Strategies Conference in Chicago
Janet Driscoll Miller, a local leading search engine marketing expert, will be speaking at the Search Engine Strategies Conference in Chicago on Monday, December 4, 2006. Miller is the president and CEO of Search Mojo, a search engine marketing firm.

BrainPulse Technologies: Launches Advanced Internet Marketing / Search Engine Optimization (SEO) Services
BrainPulse has stepped forward to revolutionize Internet marketing and SEO Services to help global businesses achieve their internet marketing goals effectively and in a planned strategical manner to enhance the marketing campaing effectiveness and maximize the return on investments.

Search Engine Optimization Firm, Epiar Inc., Unveils New Paid Search Advertising Service
After months of testing, Epiar has taken pay-per-click (PPC) advertising to the next level with the launch of its new service to the general public. Epiar is introducing the service at the New York Search Marketing Expo Conference Oct. 6-8.

SEO Link Building and Copywriting Service Relaunched by Search Engine Optimization Firm Brick Marketing
Brick Marketing has realized the importance of incorporating and combining link building into all aspects of online marketing for each of their clients. They have since re-launched their link building service for those interested in introducing online marketing in their business model.

Search Engine Optimization Company Announces Expansion in Business and New Marketing Strategy
Within the past two years Keyword Performance LLC, a creative search engine marketing firm, has tripled in size, offering new services and gaining large company recognition.