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The John Buck Company Retains Slack Barshinger for PR, Marketing Services

Chicago, IL (PRWEB) April 24, 2008 -- Slack Barshinger (http://www.slackbarshinger.com), one of the nation's leading business-to-business marketing communications agencies, today announced it has been retained to provide public relations and marketing communications services by The John Buck Company (http://www.tjbc.com), a privately owned, vertically integrated, full-service international real estate company headquartered in Chicago.

Based in Chicago and Silicon Valley, Slack Barshinger has been handling project work for JBC since October, including providing PR counsel, branding and digital and interactive services. The agency's most visible work to date is JBC's new corporate Web site, www.tjbc.com, and new tagline, "Building Strength."

"We are delighted to be associated with and serving The John Buck Company, one of the nation's strongest and most respected real estate companies," said Gary Slack, Slack Barshinger's founder and CEO. "The opportunity to help build this blue-chip real-estate brand both nationally and internationally is enormously attractive to us."

"To help fuel our escalating growth in the U.S. and internationally, we felt we needed a top business-to-business marketing services agency partner at our side," said Greg Gerber, a JBC principal and head of the firm's strategic advisory group. "There is no more highly respected b-to-b agency in the Chicago marketplace than Slack Barshinger, and we are delighted to be able to formalize this partnership."

About The John Buck Company:

Founded in 1981, JBC is a privately owned, vertically integrated, full-service real estate company headquartered in Chicago with more than 150 employees. JBC has developed, redeveloped and/or acquired more than 45 properties representing in excess of 28 million square feet of office, retail, hotel and residential projects that have generated more than $10 billion in cumulative transaction volume. The JBC Opportunity Funds are real estate equity funds that total more than $500 million and focus on opportunistic acquisitions and development of high-quality properties in major urban markets. Since their inception in 2000, investments have been made in Chicago, Minneapolis, New York and Washington, D.C.

About Slack Barshinger:

Slack Barshinger is an integrated marketing communications agency that works exclusively with b-to-b marketers to build strong brands and create profitable demand. Founded in 1988 and based in Chicago and Silicon Valley, the agency's 70-person staff works expertly across the entire marketing communications spectrum, combining deep expertise in demand creation with new marketing technologies to build solutions-neutral programs that deliver predictable ROI. In 2002, 2004 and 2006, the Business Marketing Association named Slack Barshinger its national Agency of the Year, and in 2005, 2006 and 2007 BtoB Magazine named Slack Barshinger one of the nation's top three b-to-b agencies.

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