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Sybase Appoints Incisor Communications as Agency of Record: Bite Communications Creates New Division, Incisor Communications, to Wo

SAN FRANCISCO (Business Wire EON) April 25, 2008 -- News Facts include:

-- Incisor Communications is a new division of Bite Communications

-- Incisor was appointed agency of record for Sybase following a two-month competitive agency review

-- Incisor will begin work with Sybase immediately

-- Incisor will support corporate, technology products and solutions communications for Sybase

-- Incisor will provide creative communications counsel and execution across Sybase's IPG, iAnywhere and Sybase 365 divisions

-- Incisor will also develop strategic executive thought leadership platforms for Sybase's C-level executives as part of an extensive corporate PR program

-- Incisor will work in tandem with Sybase's in-house team to help elevate the Sybase brand with current and potential customers, partners and investors and further enhance its reputation as a leader of the Unwired Enterprise (http://www.sybase.com/unwiredenterprise).

Where does Incisor fit within Bite Communications?

Bite's fearless and boundless leader, Clive Armitage, talks about the creation of Incisor Communications, shares his excitement around working with a top brand such as Sybase and more.

Click to view video (http://www.youtube.com/watch?v=kqVEjcICSSk)

Quotes

"Sybase is excited about partnering with Incisor to further augment our communications programs," said Mark Wilson, Vice President, Corporate Marketing, Sybase, Inc. "Our continued momentum in the marketplace is being driven by the market-leading Unwired Enterprise platform and, together with Incisor, we believe we can continue bringing our communications execution to new levels."

"We've created the Incisor brand to focus on helping Sybase amplify its Unwired Enterprise message as well as strengthening market understanding of the depth and quality of its product portfolio. Sybase has a compelling product innovation story to tell and with impressive growth numbers to back up its corporate story, we're convinced the market is ready to hear more about Sybase. We created Incisor in order to produce a bespoke team for Sybase which can really focus on further elevating the Sybase brand through creative corporate and technology communications programs."-- said Clive Armitage, CEO, Bite Communications

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Suggested tags

"PR" "public relations" "Bite Communications" "Incisor Communications" "Sybase" "Unwired Enterprise" "Next Fifteen"

Related links

Incisor Blog (http://www.incisorpr.com/blog)

Sybase's YouTube channel (http://youtube.com/user/SybaseInc)

Bite's YouTube channel (http://youtube.com/user/BitePR)

Follow Bite on Twitter (http://twitter.com/BitePR)

Bitemarks (Bite's blog) (http://blog.bitepr.com)

About Incisor Communications

Created in April 2008, Incisor Communications is a division of Bite Communications, a 170 strong communications consultancy with offices in Beijing, Hong Kong, London, Los Angeles, New York, San Francisco and Stockholm. Incisor is headquartered in San Francisco. For more information, visit the Incisor Communications website at http://www.incisorpr.com

About Bite Communications

Bite, a subsidiary of the Next Fifteen Communications Group, is a 170 strong communications consultancy with offices in Beijing, Hong Kong, London, Los Angeles, New York, San Francisco and Stockholm. With a mission to deliver fearless and boundless communications campaigns to its range of B2B and B2C clients, Bite has built its business on developing creative, results orientated campaigns for market-leading blue chip and fast growing emerging start-up brands. Its client list includes Apple, AMD, Facebook, PayPal, Samsung and Sun Microsystems. For more information, visit the Bite Communications website at http://www.bitepr.com

About Sybase, Inc.

Sybase is the largest enterprise software and services company exclusively focused on managing and mobilizing information. With our global solutions, enterprises can extend their information securely and make it useful for people anywhere using any device. The world's most critical data in commerce, finance, government, healthcare, and defense runs on Sybase. For more information, visit the Sybase Website at http://www.sybase.com.

Keyword Tags:

bite communications, incisor communications, next fifteen, public relations, sybase, unwired enterprise

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