Search Engine Marketing - PPC Management Services

eWayDirect Launches Article Placement Service

Southport, CT (PRWEB) April 17, 2008 -- eWayDirect, Inc., a Connecticut-based leader in the email marketing and search marketing fields, today announced an expansion of its SEO (search engine optimization) services to include article placement.

Articles pertaining to client companies' businesses are provided either by the client companies or by eWayDirect's copywriting staff, and are then placed on various authority sites in the internet. The quality links thus created provide an invaluable search engine optimization boost.

"Getting these quality links back to the client website as well as establishing the client as an expert in the field is invaluable," says Neil Rosen, president and CEO of eWayDirect. "From both a general publicity and an SEO angle, this is a win-win situation." Winston Burton, manager of SEO services at eWayDirect, agrees. "Placing compelling content on relevant sites is a good way to generate link bait," he notes.

The article services can be contracted as part of an overall search marketing campaign comprising both SEO and PPC (pay-per-click) campaigns, or can be done separately. Interested parties can visit the eWayDirect website at www.ewaydirect.com or contact Marty Donner at (203) 256-5127.

About the company:

eWayDirect is a market leader in both search marketing and emessaging. Besides providing the highest level of expertise in email communications, PPC, and SEO, the company's Priority1email platform allows marketers to isolate their best customers and get their campaigns through to the inbox 100% of the time.

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