Search Engine Marketing - PPC Management Services

DataOne/XIGroup Launches New ActonToyota.com Behavioral Marketing Platform and Site Redesign

Beverly, MA (PRWEB) April 21, 2008 -- Leading Web design, vehicle inventory management, marketing and intelligence solution provider DataOne/XIGroup, a division of Dominion Enterprises, today announced the launch of a new behavioral marketing platform and Web site redesign for Acton Toyota Scion's award-winning www.ActonToyota.com.

"Last year, Auto Dealer Monthly recognized ActonToyota.com as the #1 rated dealer site in the country. Our goal with the redesign was to provide an even more enriched shopping experience for consumers," said Matt Lamoureux, director of marketing and e-commerce for Acton Toyota. "DataOne/XIGroup and their Web site design team delivered exactly that. I couldn't be any more satisfied with the results."

The ActonToyota.com redesign includes enhancements in search engine optimization, visual presentation and a new community page with a scrolling photo gallery. The new elements have been built on top of an advanced behavioral marketing technology that automatically matches content to a visitor's vehicle interest. The site, which went live earlier this month, is already generating significant increases in visits, return visits and page views.

"Acton Toyota Scion is an industry leader in Internet marketing, " said Joe High, general manager of DataOne/XIGroup. "This new site not only reflects their commitment to innovation, customer satisfaction and maintaining a competitive edge, it sets new benchmarks in dealership Web site design."

The new Web site platform features state-of-the-art behavioral engineering which enables site content such as photos, advertisements, inventory, specials and testimonials to change dynamically based on user interest. For example, when a consumer Googles "Tundras Acton" and clicks on the www.ActonToyota.com listing, the site's home page will appear already populated with enriched Tundra content to help consumers more easily find the information they are looking for.

Visitor behavioral profiles remain active for up to 30 days. Whenever the consumer returns to the site, the previous vehicle/consumer matched content is shown. The content also updates when the buyer finds new vehicles of interest while navigating through the site.

"We're getting the right messages to the right customers at the right times," said Lamoureux. "It's a better shopping experience for the buyer that's also resulting in an increased volume of leads for the dealership."

DataOne/XIGroup has also eliminated the need for iFrames, making all content on the site search engine friendly. IFrames are HTML documents embedded into a Web site from a remote external source, such as vehicle data from an OEM site. Data contained in an iFrame cannot be read by search engines. As a result, if a buyer searches for a particular car, and the dealer only has information about that vehicle in an iFrame, the dealership won't appear on the search results. By turning imported iFrame content into organic site content, it can be read and indexed by search engines, which makes the site more accessible to consumers and drives more traffic to the dealership.

Another enhancement is a new and simpler Quick Quote form that makes submissions fast and easy. After the form has been submitted, an automated response is generated letting the consumer know that their request has been received, appreciated and will be well handled in a timely manner.

Acton Toyota Scion, is an independently owned dealership located in Acton, Massachusetts. For 17 consecutive years the company has won Toyota Motor Sales prestigious President's Award for excellence in sales performance and customer service. The company is ranked #40 on Ward's e-Dealer 100 list.

About DataOne/XIGroup

DataOne/XIGroup, a division of Dominion Enterprises, specializes in search-engine friendly Web site designs, and inventory management and promotion tools for franchise and independent automotive dealers nationwide. The company has built a strong reputation for rapid software development and deployment. With over ten years of experience and industry-leading customer service, DataOne/XIGroup is uniquely qualified to help dealers stay ahead of an increasingly digital automotive marketplace. For more information contact DataOne/XIGroup at 888.924.6448, email jhigh @ xigroup.com, or visit www.DataOneXIGroup.com.

About Dominion Enterprises

Dominion Enterprises, a division of Landmark Communications, is a leading marketing services company serving the automotive, real estate, apartment, recruitment and marine markets. The company operates a variety of businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services. The company has more than 40 market-leading Web sites reaching more than 12.5 million unique monthly visitors, and more than 500 magazines with a weekly circulation of over 5 million. Headquartered in Norfolk, Va., the company has nearly 6,000 employees nationwide and annualized revenue of more than $946 million. For more information, visit http://www.DominionEnterprises.com.

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