Search Engine Marketing - PPC Management Services

Atlanta Search Engine Marketing Firm Prominent Placement is Finalist for Three American Marketing Association Awards

Atlanta (PRWEB) April 6, 2008 -- Prominent Placement, Inc., a leading Atlanta search engine marketing firm (http://www.prominentplacement.com), received three Atlanta Marketer of the Year (AMY) Finalist Awards from the American Marketing Association (AMA). All three of the firm's entries were selected as finalists out of 130 total submissions.

Presented on March 27, 2008 at the annual American Marketing Association Awards Gala at the Fox Theatre in Atlanta, the AMY Awards recognize excellence and effectiveness in marketing programs created by Atlanta area agencies and businesses.

The Atlanta search engine optimization company was an AMY finalist in the Search Marketing category for its strategic campaigns for clients Radiant Systems, Carefx and Parc Communities. This category recognizes the use of search optimization techniques to improve website traffic.

"What we appreciate about the AMY Awards is that they focus on hard-hitting, measurable marketing results," says Prominent Placement President Stacy Williams. "We pride ourselves on having a direct, positive impact on our clients' bottom line, and we're proud to have been honored at the AMY Awards for the fifth year in a row."

The campaign for Radiant Systems, Inc., "Utilizing Search Engine Optimization to Quickly Increase Conversions," was selected within the category of Search Marketing Campaign--B2B. This distinction recognizes the best search campaign incorporating techniques that improve organic search results for a business-to-business website.

Radiant Systems, a leader in POS systems (http://www.radiantsystems.com) software and hardware, partnered with Prominent Placement to leverage search engine optimization to quickly increase online visibility in order to drive more traffic to Radiant Systems' website where multiple lead generation opportunities were offered.

The campaigns for Carefx, "Maximizing Lead Generation Through Search Marketing" and for Parc Communities, "Driving Traffic and Generating Qualified Leads" were selected within the category of Search Marketing Campaign--Incorporating PPC. This honor recognizes the best search campaigns incorporating natural search and pay-per-click campaign techniques.

Carefx, providers of a healthcare information aggregation platform (http://www.carefx.com), retained Prominent Placement to leverage search marketing for lead generation and to expand their reach to prospective customers. The agency developed a comprehensive search engine optimization and paid search program to drive prospects to the client's website where multiple lead generation opportunities were available including completing a contact form, viewing a product demo and downloading white papers.

Parc Communities, luxury Atlanta retirement communities (http://www.parccommunities.com), sought to drive traffic from search engines (both organic and paid) to their Web site and generate qualified online leads for Parc Communities upscale senior housing.

About the AMY Awards:

The AMY Awards is the annual awards program presented by the Atlanta chapter of the American Marketing Association. Finalist entries were selected by an independent panel of judges for the delivery of results, the impact on business objectives and the successful execution of marketing best practices.

The competition was open to corporate and agency marketing professionals in Georgia and rewards marketing programs that help build and grow businesses. A record-breaking 130 entries were submitted for the 2008 AMY Awards competition which offered companies 30 opportunities to win across 10 group categories.

About Prominent Placement:

Founded in 2001, Prominent Placement is an industry leading search engine marketing firm offering integrated search engine optimization, pay-per-click advertising and strategic linking services. Prominent Placement has unrivaled experience in driving business success and has earned industry accolades including AMA Atlanta Chapter AMY award winner or finalist the past five consecutive competitions, TAG TAMY award winner 2005, and PRSA Atlanta Chapter award finalist 2006. Prominent Placement is a member of the Search Engine Marketing Professionals Organization (SEMPO), the American Marketing Association (AMA), the Technology Association of Georgia (TAG), the Business Marketing Association (BMA), the Atlanta Interactive Marketing Association (AiMA) and the Public Relations Society of America (PRSA).

###

MORE ARTICLES:

Atlanta Search Engine Marketing Firm Prominent Placement is Finalist for Three American Marketing Association Awards
Prominent Placement, Inc., a leading Atlanta search engine marketing firm, received three Atlanta Marketer of the Year (AMY) Finalist Awards from the American Marketing Association (AMA). All three of the firm's entries were selected as finalists out of 130 total submissions.

SpiderSplat.com Expands Search Engine Marketing to Include Social Media Optimization Services (SMO Consultant)
SpiderSplat, a leading provider of Search Engine Marketing, Pay-per-Click marketing and Keyword syndicated press releases, has expanded its offering to now include Social Media Optimization services. This new service called the SMO Consultant, offers clients the ability to have the opportunity to dramatically increase traffic and turn visitors into paying customers when used with SpiderSplat's SEM services.

Icelandic Internet Marketing Firm Invited to Speak at London's Search Engine Strategies Conference
Nordic eMarketing's Director of Internet Marketing, Kristjan Mar Hauksson, has been invited to present at the Search Engine Strategies Conference and Expo 2007 in London, England.

Search Engine Optimization Firm, Brick Marketing Revises Search Engine Optimization Service
Brick Marketing, an internet marketing company, has recently revised and re-launched their search engine optimization services to adjust with growing trends. Brick Marketing has acknowledged that a revision of this product and the way it was offered to our clients had to be revised in order to stay competitive with other agencies. Potential customers can now be accustomed to similar pricing strategies has other players in the industry. The online marketing industry is a very fast moving industry with changes occurring sometimes over night. In order for firms and consultants to stay in a competitive range a watchful eye must be kept on all offerings in order to be able to provide only the best solution for clients.

Engine77 -- Search Engine Internet Optimization Firm Unveils New SEO Technology and Service
Infinidigm, Inc., a search engine optimization, search engine marketing, and software development firm, announces its cornerstone search engine marketing and search engine optimization technology-based service called Engine77. Engine77 is a robust software platform and service used to optimize web sites, perform market research, and develop sites based upon the analysis.

Search Engine Optimization Company Announces Expansion in Business and New Marketing Strategy
Within the past two years Keyword Performance LLC, a creative search engine marketing firm, has tripled in size, offering new services and gaining large company recognition.

PPC Summit Workshops: Learn Search Engine Marketing in Two-Day Seminars from Search Industry Experts
PPC Summit unites some of the foremost minds in the pay per click advertising world to change the way the subject is taught. Targeted at a range of skill levels and suitable for a wide variety of professionals, participants acquire new skills and leave with a solid understanding of search engine marketing. The team is bringing their seminars to cities all over North America, as well as London in the UK, in 2007.

Internet Marketing Expert Shows How Search Engine Optimization and RSS Can Boost Public Relations Visibility
TopRank CEO Lee Odden to Speak at Bulldog Reporter's Advanced Public Relations Technology in Practice Event

Search Engine Marketing Agency, Target Marketing Solutions, Announces Four New SEM/SEO/PPC Clients
More and more companies are utilizing search engine marketing as a key advertising strategy for reaching potential customers. Through the use of website analytics, search engine marketing provides trackable and actionable data to maximize advertising effectiveness.

Why PPC And SEO (Search Engine Optimization) Are The Most Popular Web Site Promotion Methods
There has to be a reason why PPC (pay-per-click) ads and SEO (search engine optimization) are the two most popular website promotion tools on the World Wide Web today. As a matter of fact, it is not too difficult to figure out why these two website promotional methods are so popular. It is quite simple ? they work. Actually they are very fast and effective in getting traffic to a web site. Internet Marketing can be overwhelming for some but if you leave it to the reputable professionals you can expect great results. Picture this situation. You select a few keywords come up with some attractive headlines and then launch a PPC ad campaign with Google Adwords. The next thing you know is that your site is receiving a steady flow of traffic...

Local Search Engine Marketing Expert to Speak at Search Engine Strategies Conference in Chicago
Janet Driscoll Miller, a local leading search engine marketing expert, will be speaking at the Search Engine Strategies Conference in Chicago on Monday, December 4, 2006. Miller is the president and CEO of Search Mojo, a search engine marketing firm.

Search Engine Optimization Firm, Epiar Inc., Unveils New Paid Search Advertising Service
After months of testing, Epiar has taken pay-per-click (PPC) advertising to the next level with the launch of its new service to the general public. Epiar is introducing the service at the New York Search Marketing Expo Conference Oct. 6-8.

SEO Link Building and Copywriting Service Relaunched by Search Engine Optimization Firm Brick Marketing
Brick Marketing has realized the importance of incorporating and combining link building into all aspects of online marketing for each of their clients. They have since re-launched their link building service for those interested in introducing online marketing in their business model.

New Law Firm Marketing Subsidiary Combines Web Design and Search Engine Optimization for Lawyers
For over a year, Adviatech has been providing web design and search engine optimization for lawyers. Now they have launched a subsidiary to specialize on the niche service.

Twelve Horses Expands Search Engine Optimization, Search Engine Marketing Services
Through hiring SEO expert Eric Morgan Twelve Horses has expanded its service offering to include SEO. Twelve Horses is a Reno based company that currently provides web design, web development, and email marketing services to clients on a national basis.