Search Engine Marketing - PPC Management Services

Wholesalers Break Free of Directory Listing Fees & PPC

Danbury, CT (PRWEB) March 30, 2008 -- Directories of wholesale suppliers have traditionally charged inclusion fees, pay per click fees, or both in order to appear in the listings. GetThatWholesale.com invites suppliers to get listed for free as part of a business model they hope will change all that. By offering an alternative online resource that is so inclusive they hope to render traditional wholesale directories obsolete.

With a strategy aimed at building the most comprehensive directory possible Get That Wholesale believes that not only do inclusion fees not help with this but also actually get in the way. According to GTW, wholesale directories or wholesale search engines are supposed to target the wholesale buyer, a fact that online directories often forget.

By putting yourself into the wholesale buyer's shoes it is easy to see the logic of GetThatWholesale.com's plan. A buyer can find several sources of information online. One of those sources is a directory that offers several hundred wholesalers to choose from, another offers thousands. It is sensible to believe they will return again and again to the larger resource.

For a directory to succeed it must provide an excellent source of information to the prospective buyer looking for qualified wholesalers and more importantly get them to come back again and again.

Robert Light, the President and founder of GetThatWholesale.com, explains it like this, "Let's say you're going to do a search on the Internet, where do you go? Most would answer Google because when searching you receive an extremely comprehensive list of results. Does Google charge a membership fee? No, they don't because it would defeat their very purpose, to offer the most relevant search results."

Unlike many free inclusion directories Get That Wholesale reviews all potential listings by hand to check that they are valid wholesalers and regularly reviews existing listings to assure visitors that they are getting up to date information and not a collection of dead links. Without this vital control a directory can quickly devolve into a junk heap of antiquated listings.

"This is the Yellow Pages of Online Wholesale Suppliers." Light went on to say, "Having a listing in the directory is great but our premium advertisers benefit from standing out amongst the many suppliers and getting the benefit of the huge amounts of wholesale buyers clicking on the site every day."

Anyone familiar with pay per click advertising is well aware of the drawbacks associated with it. Thousands of times per day, sales people, non-wholesale consumers, other consulting businesses and many more non-buyers click on a listing, not to mention the provider themselves might perform the unthinkable and self-click.

By freeing advertisers from the onerous burden of inclusion fees and pay-per-click fees they hope to provide wholesale buyers with a valuable and lasting resource that they will return to for years to come and simultaneously providing wholesale suppliers with a reliable and affordable way to reach their customers.

For more information or to get listed please visit www.getthatwholesale.com.

About Get That Wholesale:

Get That Wholesale's directory consists of relevant importers, distributors, manufacturers, independent retailers, resellers of closeout merchandise, auctioneers, flea marketers and drop shippers and is the property of RL Consulting.

Contact:

Fred Mills, Vice President

Get That Wholesale

1-888- 358-7822 x 705

http://www.getthatwholesale.com

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