Search Engine Marketing - PPC Management Services

7 Key Items To Include In Your Email Signature File

One of the most important and often overlooked methods of promoting your on line business or service is your email signature file (sometimes called a "sig"). There are two types of signature files, one is the more simple one at the close of each email, the other might be attached to writing or discussion group posts, etc. and is sometimes called a byline.

Regardless of the usage, having an effectively written signature can make the difference in higher sales, more networking contacts and more prosperity for you today! Using the following as a guide, to build a signature file that will help you meet your needs, and reach your goals.

1. Your Name and the Name of Your Business. You cannot build your brand or name recognition without it. No one would forget to include this, right?

2. Your email address. If you have written compelling content, people will want to contact you. Having your email address immediately available (and clickable) is the best means to satisfy the need to "do it now". Since some email clients don't recognize and hotlink email addresses, consider putting the mailto: in front of your address. This ensures your address is a hyper link (i.e. mailto: href="/group/article_announce/post?protectID=200056018009078135227056000043231253000048234051197">kevin@d...)

3. Your Web Address. People will be enticed to take action immediately if the information is readily accessible, and like your email address, being an active link is always the best. Don't forget your URL! While it may be best to send them to the home page, the content of your writing may suggest you send them to a specific page. If so, use that address in your signature file.

4. Phone Number. Email is great, and the web is nice, but people often like to connect with you at a different level. Make sure they have the information so they can! If you have a toll free number, consider adding it (and letting people know that it is toll free). If your toll free number but is only available in your home country, either leave it out, or note where it will work. Remember your fax number too!

5. Statement of Mission or Purpose. If your business has a Unique Selling Proposition (USP) include it here. This is a short sentence that differentiates you from others in your business. If you don't have a USP yet (create one!), include a descriptive tagline about you and your business.

6. A Reason why they should contact you now. If you have written an effective article or post, suggest an additional resource you could provide to them, or a way you could help them. Make sure they know how to quickly request this additional help.

7. Ways to Read More. If you produce an ezine, let people know that it exists and how to subscribe. Again, make it easy with a hyperlinked email address (see number two above) or a URL to subscribe from the web.

Overall, while there are no hard and fast rules regarding your signature file, there are some guidelines. Your "sig" in your everyday emails might be shorter - not containing each of the items above, while sigs for your article or posts may be longer. Use your good judgment, use this list of guidelines, and experiment to find what works best for you.

About The Author

Julie Jordan Scott (julie@5passions.com ) and Kevin Eikenberry (kevin@discian.com ) are speakers, writers, consultants and people who help organizations and individuals reach for - and achieve their goals. Both have content rich websites and free email offerings. To learn more go to http://5passions.com and http://discian.com.

MORE ARTICLES:

Bill Casey Opens Full-Service Web Site Design, Development and Search Engine Optimization (SEO) Firm
New Atlanta web site design and SEO firm gives small and medium sized businesses a simple and effective path to creative, profitable web sites. Bill Casey Consulting provides all the web services a business needs, gauges its success on the profitability of its clients' sites, and streamlines the development process to lessen client burdens.

PPC Summit Workshops: Learn Search Engine Marketing in Two-Day Seminars from Search Industry Experts
PPC Summit unites some of the foremost minds in the pay per click advertising world to change the way the subject is taught. Targeted at a range of skill levels and suitable for a wide variety of professionals, participants acquire new skills and leave with a solid understanding of search engine marketing. The team is bringing their seminars to cities all over North America, as well as London in the UK, in 2007.

Search Engine Marketing Agency, Target Marketing Solutions, Announces Four New SEM/SEO/PPC Clients
More and more companies are utilizing search engine marketing as a key advertising strategy for reaching potential customers. Through the use of website analytics, search engine marketing provides trackable and actionable data to maximize advertising effectiveness.

SEO Link Building and Copywriting Service Relaunched by Search Engine Optimization Firm Brick Marketing
Brick Marketing has realized the importance of incorporating and combining link building into all aspects of online marketing for each of their clients. They have since re-launched their link building service for those interested in introducing online marketing in their business model.

Why PPC And SEO (Search Engine Optimization) Are The Most Popular Web Site Promotion Methods
There has to be a reason why PPC (pay-per-click) ads and SEO (search engine optimization) are the two most popular website promotion tools on the World Wide Web today. As a matter of fact, it is not too difficult to figure out why these two website promotional methods are so popular. It is quite simple ? they work. Actually they are very fast and effective in getting traffic to a web site. Internet Marketing can be overwhelming for some but if you leave it to the reputable professionals you can expect great results. Picture this situation. You select a few keywords come up with some attractive headlines and then launch a PPC ad campaign with Google Adwords. The next thing you know is that your site is receiving a steady flow of traffic...

Engine77 -- Search Engine Internet Optimization Firm Unveils New SEO Technology and Service
Infinidigm, Inc., a search engine optimization, search engine marketing, and software development firm, announces its cornerstone search engine marketing and search engine optimization technology-based service called Engine77. Engine77 is a robust software platform and service used to optimize web sites, perform market research, and develop sites based upon the analysis.

BrainPulse Technologies: Launches Advanced Internet Marketing / Search Engine Optimization (SEO) Services
BrainPulse has stepped forward to revolutionize Internet marketing and SEO Services to help global businesses achieve their internet marketing goals effectively and in a planned strategical manner to enhance the marketing campaing effectiveness and maximize the return on investments.

New Law Firm Marketing Subsidiary Combines Web Design and Search Engine Optimization for Lawyers
For over a year, Adviatech has been providing web design and search engine optimization for lawyers. Now they have launched a subsidiary to specialize on the niche service.

Twelve Horses Expands Search Engine Optimization, Search Engine Marketing Services
Through hiring SEO expert Eric Morgan Twelve Horses has expanded its service offering to include SEO. Twelve Horses is a Reno based company that currently provides web design, web development, and email marketing services to clients on a national basis.

SpiderSplat.com Expands Search Engine Marketing to Include Social Media Optimization Services (SMO Consultant)
SpiderSplat, a leading provider of Search Engine Marketing, Pay-per-Click marketing and Keyword syndicated press releases, has expanded its offering to now include Social Media Optimization services. This new service called the SMO Consultant, offers clients the ability to have the opportunity to dramatically increase traffic and turn visitors into paying customers when used with SpiderSplat's SEM services.

Atlanta Search Engine Marketing Firm Prominent Placement is Finalist for Three American Marketing Association Awards
Prominent Placement, Inc., a leading Atlanta search engine marketing firm, received three Atlanta Marketer of the Year (AMY) Finalist Awards from the American Marketing Association (AMA). All three of the firm's entries were selected as finalists out of 130 total submissions.

Search Engine Optimization Company Announces Expansion in Business and New Marketing Strategy
Within the past two years Keyword Performance LLC, a creative search engine marketing firm, has tripled in size, offering new services and gaining large company recognition.

Icelandic Internet Marketing Firm Invited to Speak at London's Search Engine Strategies Conference
Nordic eMarketing's Director of Internet Marketing, Kristjan Mar Hauksson, has been invited to present at the Search Engine Strategies Conference and Expo 2007 in London, England.

Local Search Engine Marketing Expert to Speak at Search Engine Strategies Conference in Chicago
Janet Driscoll Miller, a local leading search engine marketing expert, will be speaking at the Search Engine Strategies Conference in Chicago on Monday, December 4, 2006. Miller is the president and CEO of Search Mojo, a search engine marketing firm.

Search Engine Marketing Firm iProspect Wins at Search Engine Strategies Awards
iProspect Client Microsoft Small Business Center Wins Award for Best Business to Business Search Engine Marketing Campaign