Search Engine Marketing - PPC Management Services

There Is No Such Thing As A Guaranteed Search Engine Ranking

After spending the better part of everyday working on optimizing my website, adding content, building links and trying to please the search engines, it makes me mad to check my email and see another company offering guaranteed rankings. These emails often claim that for a certain amount of money they will get your site to rank number one for the keywords of your choice. Just give them a pile of cash and a few months and they will get you that #1 ranking no matter how competitive your field. Here four reasons why no one can guarantee rankings with the search engines...

1. No company can guarantee anything from the search engines except the search engines themselves. There are certainly things that you can do to help your site in the eyes of the search engines. However, at the end of the day there are hundreds of factors that influence your ranking with the search engines. No company can control all of these factors.

2. Search engine optimization (SEO for short) can be a long and grueling process. Sometimes you can see results very quickly. However, more often than not the results take months to show up. This is especially true for markets or keywords that are highly competitive. There are companies out there that spend millions of marketing dollars each year trying to get rankings for certain highly competitive keywords. There is no way that paying a company a few thousand dollars will guarantee that you will rank higher than the big boys.

3. Search engine rankings are based on algorithms that take into account a whole bunch of factors including: inbound links, page content, meta content and the age of the page in question. There are ways to subvert some of these factors and trick the search engines. However, tricking Google and trying to manipulate search results is a very bad idea. If and when the search engines discover your sites deception it is quite likely that your site will be removed from the index. Being removed from the index means that all of your rankings and probably most of your traffic will disappear. Before you try tricking the search engines you need to make sure that you consider the potential consequences of your actions. Can you really afford to get your site banned from Google?

4. Anyone who does search engine optimization on a regular basis should know all of this. Companies who try to tell you that they can guarantee your results either don't know what they are doing or they are simply lying to you in order to steal your money. Either way, they aren't the people that you want to trust your business to.

If you need help getting rankings in the search engines, there are lots of reputable search engine optimization companies that are out there. However, you need to make sure that they are up front and realistic with you about the potential for results as well as their methods. In the world of SEO rankings are never guaranteed but hard work usually pays off.

Jeff McRitchie is the designer and Director of Marketing for http://www.MyBinding.com. He has written over 100 articles on binding machines,binders,binding supplies, binding covers,and more.

MORE ARTICLES:

SpiderSplat.com Expands Search Engine Marketing to Include Social Media Optimization Services (SMO Consultant)
SpiderSplat, a leading provider of Search Engine Marketing, Pay-per-Click marketing and Keyword syndicated press releases, has expanded its offering to now include Social Media Optimization services. This new service called the SMO Consultant, offers clients the ability to have the opportunity to dramatically increase traffic and turn visitors into paying customers when used with SpiderSplat's SEM services.

Atlanta Search Engine Marketing Firm Prominent Placement is Finalist for Three American Marketing Association Awards
Prominent Placement, Inc., a leading Atlanta search engine marketing firm, received three Atlanta Marketer of the Year (AMY) Finalist Awards from the American Marketing Association (AMA). All three of the firm's entries were selected as finalists out of 130 total submissions.

Internet Marketing Agency Reveals Search Engine Optimization Secrets
If your web site doesn't have a Top 10 search engine ranking, you're missing out on approximately 85% of the Internet users who are looking for the exact products or services you offer.

Icelandic Internet Marketing Firm Invited to Speak at London's Search Engine Strategies Conference
Nordic eMarketing's Director of Internet Marketing, Kristjan Mar Hauksson, has been invited to present at the Search Engine Strategies Conference and Expo 2007 in London, England.

Engine77 -- Search Engine Internet Optimization Firm Unveils New SEO Technology and Service
Infinidigm, Inc., a search engine optimization, search engine marketing, and software development firm, announces its cornerstone search engine marketing and search engine optimization technology-based service called Engine77. Engine77 is a robust software platform and service used to optimize web sites, perform market research, and develop sites based upon the analysis.

Why PPC And SEO (Search Engine Optimization) Are The Most Popular Web Site Promotion Methods
There has to be a reason why PPC (pay-per-click) ads and SEO (search engine optimization) are the two most popular website promotion tools on the World Wide Web today. As a matter of fact, it is not too difficult to figure out why these two website promotional methods are so popular. It is quite simple ? they work. Actually they are very fast and effective in getting traffic to a web site. Internet Marketing can be overwhelming for some but if you leave it to the reputable professionals you can expect great results. Picture this situation. You select a few keywords come up with some attractive headlines and then launch a PPC ad campaign with Google Adwords. The next thing you know is that your site is receiving a steady flow of traffic...

Search Engine Marketing Agency, Target Marketing Solutions, Announces Four New SEM/SEO/PPC Clients
More and more companies are utilizing search engine marketing as a key advertising strategy for reaching potential customers. Through the use of website analytics, search engine marketing provides trackable and actionable data to maximize advertising effectiveness.

Search Engine Optimization Company Announces Expansion in Business and New Marketing Strategy
Within the past two years Keyword Performance LLC, a creative search engine marketing firm, has tripled in size, offering new services and gaining large company recognition.

Search Engine Optimization Firm, Brick Marketing Revises Search Engine Optimization Service
Brick Marketing, an internet marketing company, has recently revised and re-launched their search engine optimization services to adjust with growing trends. Brick Marketing has acknowledged that a revision of this product and the way it was offered to our clients had to be revised in order to stay competitive with other agencies. Potential customers can now be accustomed to similar pricing strategies has other players in the industry. The online marketing industry is a very fast moving industry with changes occurring sometimes over night. In order for firms and consultants to stay in a competitive range a watchful eye must be kept on all offerings in order to be able to provide only the best solution for clients.

New Law Firm Marketing Subsidiary Combines Web Design and Search Engine Optimization for Lawyers
For over a year, Adviatech has been providing web design and search engine optimization for lawyers. Now they have launched a subsidiary to specialize on the niche service.

SEO Link Building and Copywriting Service Relaunched by Search Engine Optimization Firm Brick Marketing
Brick Marketing has realized the importance of incorporating and combining link building into all aspects of online marketing for each of their clients. They have since re-launched their link building service for those interested in introducing online marketing in their business model.

PPC Summit Workshops: Learn Search Engine Marketing in Two-Day Seminars from Search Industry Experts
PPC Summit unites some of the foremost minds in the pay per click advertising world to change the way the subject is taught. Targeted at a range of skill levels and suitable for a wide variety of professionals, participants acquire new skills and leave with a solid understanding of search engine marketing. The team is bringing their seminars to cities all over North America, as well as London in the UK, in 2007.

Local Search Engine Marketing Expert to Speak at Search Engine Strategies Conference in Chicago
Janet Driscoll Miller, a local leading search engine marketing expert, will be speaking at the Search Engine Strategies Conference in Chicago on Monday, December 4, 2006. Miller is the president and CEO of Search Mojo, a search engine marketing firm.

Twelve Horses Expands Search Engine Optimization, Search Engine Marketing Services
Through hiring SEO expert Eric Morgan Twelve Horses has expanded its service offering to include SEO. Twelve Horses is a Reno based company that currently provides web design, web development, and email marketing services to clients on a national basis.

Search Engine Marketing Firm iProspect Wins at Search Engine Strategies Awards
iProspect Client Microsoft Small Business Center Wins Award for Best Business to Business Search Engine Marketing Campaign