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Advertising Executive/Business Image Expert Kristene Smith Receives National Book Distribution Agreement for New Title, First in a Series of Four Styl

Sacramento, California (PRWEB) February 14, 2008 -- Advertising executive Kristene Smith announces the release of her new book, Style Tips of the Week, Volume One, Advertise, Market and Brand with Style (ISBN 978-0-9752983-0-5, 96 pages, full color, $16.95 USD) and its acceptance into the Independent Publishers Group of Chicago's (IPG) Small Press Selection Program for national bookstore distribution. Twice per year, the program, a joint effort of PMA, the Independent Book Publishers Association and IPG, convenes a selection committee comprised of representatives from the independent bookselling community, major chain bookstores and national book wholesalers who carefully screen numerous independently published titles for inclusion and Style Tips of the Week was one of the few chosen titles. The review received no further comments indicating the committee's satisfaction with and confidence in the book's artwork and design, quality, content and bookstore marketability. The e-version can now be purchased online (ISBN 978-0-9752983-1-2, 96 pages, full color, $9.95 USD) and details about the book can be viewed at www.kristenesmithinc.com.

Kristene Smith, CEO of Kristene Smith Advertising in Sacramento, California (a division of Kristene Smith, Incorporated) will release three additional titles in the Style Tips of the Week series of books, all to be distributed by IPG, which teach the importance of marketing and business image through four areas: marketing and branding, fashion and personal image, business entertaining and brand strategy in designing office interiors. The series is designed to educate professionals who want to make the most of their marketing efforts in stylish and creative ways while seeking life balance and the time and ways to get it all done.

Her firm, a 3-time Emmy-award winning creative agency founded in 1996, is recognized and noted for its understanding of both general and multi-ethnic markets and their respective, unique approaches. Ms. Smith, a former freelance writer for Essence Magazine, launched her company in November 1996 as a single mother facing a variety of odds (including financial setbacks and illness as a result of being misdiagnosed) with very few resources. She encourages other single parents to keep pushing to achieve their dreams. She states, "One thing that is certain is that there are going to be all kinds of unforeseen circumstances. What you have to do is create a plan, engage your kids in creating order and balance in the home and keep your head up while you pursue your dreams in a stylish way. Think global and educate yourself in the areas in which you are weak. Your business image is important to your overall marketability and success and these books will teach professionals key strategies that will afford them more time and energy to build their brands. Our new relationship with IPG is proof that if you focus, you can exceed even your own expectations. We truly look forward to working with IPG."

Kristene Smith Advertising has facilitated numerous marketing and advertising programs for public and private institutions including the Federal Bureau of Investigation, the U.S. Department of Housing and Urban Development, the State of California and the Sacramento City Unified School District. The firm's technology and entertainment clients include Disney, TiVo, NBC Universal, Palm Computing and ABC Television. Presently, the firm is concentrating on a variety of projects in the gulf coast region as part of the Katrina rebuilding effort.

Style Tips of the Week, Volume One, Advertise, Market and Brand with Style is currently available as an e-book through the publisher, Kristene Smith, Incorporated, at www.kristenesmithinc.com -- pre-orders for the hard copy version will begin in May 2008 and bookstore purchases can be made in national bookstores beginning September 2008.

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