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Swivel Media Welcomes Kyle McNeely as Managing Director: Former Apple Marcom Manager Joins Experiential Marketing Thought Leaders

SAN FRANCISCO (Business Wire EON) February 11, 2008 -- "Kyle's a terrific addition to Swivel Media, as we continue to add talent and grow our leadership position in the area of experiential marketing and overall experience design. His academic advertising and branding background, combined with hands-on experience of ground-breaking technologies and how they relate to a generation of always-connected customers makes him ideal for our team and our current and expanding client base," said Erik Hauser, Swivel Media's founder and Executive Creative Director. The agency's work has recently included Careerbuilder.com, Wells Fargo, kajeet, Barfly Interactive, Stanford University's Media X and TiVO, among others.

McNeely joins Swivel Media after having served as the Marketing Communications Manager for Partnerships and Promotions at Apple Inc. from August 2007 to February 2008. Before that, McNeely served as the company's Youth Marketing Manager starting in May 2006.

In his new position as Managing Director McNeely will be responsible for leading the account service division, managing agency operations, and contributing to business development activities. He will also work directly with Hauser on formulation of agency direction and strategy.

According to McNeely, "Swivel is a smart and nimble agency at the forefront of the experiential marketing movement. Its incorporation of both real and virtual experiences into each of its campaigns makes it a leader in its domain. I am honored to be joining Swivel Media to help guide its imminent growth."

Prior to joining Swivel Media, McNeely managed the Apple Student Group on Facebook, as well as managing the Apple Campus Rep Program, the largest collegiate peer-to-peer marketing program in the country. For Apple he also managed the Nike + iPod College Tour and ran an experimental program in Second Life, and he assisted in brand strategy research for NASA, Brand America, Big XII Athletic Conference and The University of Texas while studying as a Masters of Arts, Advertising and Branding student there.

About Swivel Media

Swivel Media (www.swivelmedia.com) was founded in early 2000 with a goal to transform the way people experience brands. Eight years later, Swivel is among the world leaders in experiential marketing and advertising. The agency's expertise ranges from interactive and virtual media to brand development. Swivel also advises their clients on business strategy and is known for its unique work developing innovative marketing programs that involve customers with products and services in both real and virtual worlds where they congregate. Erik Hauser, Founder and Executive Creative Director, also founded and directs the international Experiential Marketing Forum (EMF) www.experientialforum.com, the premiere global web resource for the experiential marketing methodology

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