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SABER Analytics Appoints Kingswood Marketing for Media Relations

(PRWEB) October 24, 2007 -- Leading performance management software company, SABER Analytics, announced today it has appointed Kingswood Marketing to handle the company's PR and marketing communications activities.

The Andover, Hampshire-based-company, is a pioneer in developing sales performance improvement software for the recruitment industry. Its unique solutions help organisations drive and monitor the performance of a revenue-focused workforce in highly competitive selling environments.

The appointment of a dedicated media relations and marketing communications agency follows an exciting expansion programme for the SABER Analytics. In the last few months alone, the company has appointed Nigel Southon as non-executive chairman and Simon Watson as sales director. It has also strengthened its sales and support teams with key appointments and there are further expansion plans scheduled for the coming months.

"With the success we are enjoying and the unique product offering we provide, we wanted to be able to shout about this and communicate effectively with the media and our clients," said SABER Analytics' CEO, Tony Dandridge. "Kingswood Marketing gives us the support and has the track record that we feel is right for us," Dandridge added.

Richard Nelson, Partner in Kingswood Marketing commented: "We have helped SABER Analytics out with a few small projects on an adhoc basis, so we are thrilled to formalise a new meaningful relationship. There are some excellent promotional opportunities for the company and we will be developing these over the coming months."

For more information please visit: www.saberanalytics.com

About SABER Analytics:

SABER Analytics Ltd is the premiere provider of solutions designed specifically to maximise sales revenue and activity within the recruitment profession.

The Company's leading sales performance improvement solution, Target, offers the most complete and trusted platform for Key Performance Indicators (KPI) management and tracking, instilling of corporate and team sales goals and the provision of a complete understanding of sales trends within the business.

The company was established in 2003 and has offices in Hampshire and Berkshire.

About Kingswood Marketing:

Kingswood Marketing has a broad view of Marketing Communications.

Based in Surrey, Business Partners, Richard Nelson and Paul Calderwood, have between them more than 50 year's marketing communications experience.

Press Relations is a core activity of the company, based on over 30 years experience in the electronics industry - with particular focus on Defence, Security, Communications and IT markets.

For further assistance, please contact Richard @ kingswoodmktg.com.

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