Search Engine Marketing - PPC Management Services

New Brand Marketing Agency Creates Advertising Tool with Healthy Dose of Innovation

Wilton, CT (PRWEB) September 12, 2007 -- "Putting your brand in the palm of their hand is the name of the game if you want your message to spread directly to existing customers and virally to new ones," declares Shawna Lynn, Chief Marketing Officer for Rabbit Investment, LLC (http://www.RabbitInvestment.com). "We are very excited about the potential of Smile Wipes in the entertainment industry and have already secured unique product placement in several films; in fact, one is considering using co-branded Smile Wipes (movie name on one side and product promotion on the other) as their only form of P&A for the national release of their picture." She also states "co-branding doubles your bang for half the buck and is a perfect giveaway with each bag of popcorn."

With growing public concern over the spread of germs and infection amidst the continual stream of warnings regarding harsh alcohol and chemical-based hand sanitizers, Smile Wipes are both original and opportune. Co-founders Doug Jones and Joe Spinoso claim "We needed the best but nobody made it... so we did. They look, feel, and smell great, which is actually a revolutionary concept for a hand wipe." Spinoso adds "We've done our best to create the hand wipe of the future, one that people truly like to use, especially children. We have spent the past two years developing the best in Style, Scent, Stamina, Softness, Strength, Substrate, and Sanitization Solution." Doug Jones, also the owner of Stand Firm Fitness (http://www.StandFirmFitness.com) and recognized for his professional Healthy IntroDougtions DVDs (http://www.YouTube.com/StandFirm), continues by saying "Our Synergistic Sponsorship is really the component creating quite a stir among the corporate community."

What do the best of the biggest corporations in the world have in common? Millions, if not billions, of customers, and twice that many hands. Considering that 80% of all infections are spread through hand-to-hand contact, wiping out little germs can also bring in big business. Promoting your brand by sharing health and happiness with customers seems to be a win-win proposition.

Wal*Mart, McDonald's (http://www.HappyMeal.com), Disney, Marriott, Foxwoods, and American Airlines are the best of the biggest. The potential synergistic marketing power of any two of these behemoths is huge... all combined is astounding. Yet this is the ultimate goal of Smile Wipes, developing exclusive branding relationships with the best business from each category of commerce.

Having recreated the humble hand wipe, Jones and Spinoso have also reformed the promotional process with a proprietary and patent-protected procedure. Fast food promoting travel... Airlines marketing movies... Theaters advertising coffee and doughnuts... Drive-thrus referring amusement parks... and so on. Not only do the customers and clients receive a gesture of health and happiness, but the corporations themselves gain tremendous leverage in their division of industry.

Smile Wipes are, in essence, "miniature walking billboards," with promotional benefits including viral marketing, retail and resale opportunities, proprietary sweepstakes participation, corporate co-branding , and, perhaps most importantly, positive consumer response and appreciation. Corporations have a long list of reasons to "share a smile." Since the launch of Smile Wipes this summer, the owners have been contacted by dozens of advertising and marketing agencies, including several divisions of The Omnicom Group (http://www.OmnicomGroup.com), who are looking for the opportunity to pitch and present Smile Wipes to some of the largest corporations in the world.

"Corporations are actively seeking inexpensive and innovative methods of marketing. We're not necessarily surprised at the interest, but we're extremely excited about the potential," the duo proclaims.

Regardless of whether Smile Wipes are distributed by a tradeshow, airline, casino, big box store, fast food restaurant, amusement park, or electronic retailer, each participating company (with brand exclusivity) will receive free publicity and cross-promotion from the other participating corporations. They are all able to offer a wide array of incentives, giveaways, vouchers, and discounts to promote their brand.

Smile Wipes' promotional savvy alone may go a long way to furthering the corporate response. Granted, Smile Wipes have only officially been on the market since the beginning of August; nonetheless, the founders have shot straight to the top, meeting with producers from " The Big Idea with Donny Deutsch (http://www.BigIdeaDonny.com), QVC, and even Oprah's Harpo Productions" with their product and process. This dynamic duo understands the advantages of associating what they call the "best hand wipe on the market" with the best of the best in corporate sponsorship and marketing. "If we are going to offer branding exclusivity, it makes sense to do so with exclusive brands."

With offers to buy out or buy into their business already reportedly in the seven- and even eight-figure range, the co-founders of Smile Wipes definitely have something to smile about. They maintain that, regardless of whether or not they accept venture capital, private equity, or help from angel investors, they "would like to immediately pursue our other projects in the entertainment industry. We own the rights to a ground-breaking integrated sweepstakes process for television and film." This patented process is already attached to several projects, including an upcoming action-adventure feature film, Beyond Legend Johnny Kakota (http://www.hspfilms.com/beyondlegend.html), starring David Carradine, Gena Lee Nolin, Kip Pardue, Christian Slater, Brittany Snow, Billy Zane, and full contact martial arts champion Nik Catello.

With a host of other ventures thrown into the mix, Smile Wipes is really just a launching pad for this creative team of two, who respectfully insist "We truly believe that, when we add our dozen or so projects together, we have over a billion dollars worth of potential profit. Whatever the outcome, we'll always keep smiling."

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