Search Engine Marketing - PPC Management Services

The Word is Out! Affinitive Launches 100th Innovative Word-of-Mouth Marketing Program

New York, NY (PRWEB) August 22, 2007 -- Affinitive (http://www.beaffinitive.com), a pioneer and leader in word-of-mouth (WOM) and social media marketing and technology solutions (http://www.beaffinitive.com), is proud to announce it has been engaged to develop its 100th community-driven marketing program, to support Ubisoft's upcoming video game title, Assassin's Creed?.

Affinitive's consumer-centric marketing approach, coupled with its industry-leading suite of social media technology platforms has generated brand advocacy, long-lasting consumer loyalty and measurable ROI for clients across industry sectors, including General Motors, The Nielsen Company, Cingular, Random House, Universal Pictures, American Skiing Company and THQ.

According to Affinitive Founder and President Bob Troia (http://www.beaffinitive.com/about/bios.html), word of mouth and social media strategies should be an integral part of any company's marketing mix.

"The marketing landscape has changed, and companies are realizing that consumers no longer want to be marketed at. They want to be engaged, empowered, and connected. They are, in fact, the ones in control," says Troia. "When we began preaching the concepts of 'word-of-mouth,' 'brand democracy' and putting consumers in control back in 2002, it frightened many executives. But now they understand that, whether you are a Fortune 500 company or an off-Broadway musical, the number one marketing tool at your disposal is a legion of happy, passionate customers eager to share their enthusiasm with others. The success of our clients' programs validates and underscores our commitment to providing innovative marketing and technology solutions."

Recent project highlights:

The Nielsen Company--Currently in beta, Hey! Nielsen is an innovative social media platform that is part opinion engine, part social network and part buzz tracker, helping The Nielsen Company reinvent the ways it conducts audience measurement by allowing consumers to become a collective voice of change.

American Skiing Company--Affinitive launched and managed MyA41, a program aimed at gathering, connecting and engaging American Skiing Company's "All for One" multi-resort season passholders, while encouraging cross-resort interaction and participation. The MyA41 program also allowed passholders to create and share social media (photos, stories, events, tips and videos), while facilitating two-way communication between passholders and resort staff.

General Motors--GM Insiders, an invitation-only community developed and managed by Affinitive, allows consumers to directly interact with GM employees, provide feedback and participate in market research, read up on the latest news and have access to exclusive content and opportunities not available anywhere else.

About Affinitive

Founded in 2002, Affinitive is a leading provider of word-of-mouth (WOM) and social media marketing and technology solutions that allow companies to engage and empower passionate consumers, cultivate long-lasting loyalty and generate awareness for their brands, products, services and causes. Utilizing a consumer-centric approach, coupled with a best-of-breed suite of social media technology platforms, Affinitive has developed and managed more than 100 innovative WOM marketing programs engaging hundreds of thousands of passionate consumers across industry sectors, including consumer goods, automotive, mobile/wireless, lifestyle brands, film, TV, music and video games. Headquartered in New York City with offices in San Francisco, Affinitive is a founding member of the Word of Mouth Marketing Association (WOMMA). For more information, please visit www.beaffinitive.com (http://www.beaffinitive.com).

###

MORE ARTICLES:

Atlanta Search Engine Marketing Firm Prominent Placement is Finalist for Three American Marketing Association Awards
Prominent Placement, Inc., a leading Atlanta search engine marketing firm, received three Atlanta Marketer of the Year (AMY) Finalist Awards from the American Marketing Association (AMA). All three of the firm's entries were selected as finalists out of 130 total submissions.

BrainPulse Technologies: Launches Advanced Internet Marketing / Search Engine Optimization (SEO) Services
BrainPulse has stepped forward to revolutionize Internet marketing and SEO Services to help global businesses achieve their internet marketing goals effectively and in a planned strategical manner to enhance the marketing campaing effectiveness and maximize the return on investments.

Search Engine Marketing Agency, Target Marketing Solutions, Announces Four New SEM/SEO/PPC Clients
More and more companies are utilizing search engine marketing as a key advertising strategy for reaching potential customers. Through the use of website analytics, search engine marketing provides trackable and actionable data to maximize advertising effectiveness.

New Law Firm Marketing Subsidiary Combines Web Design and Search Engine Optimization for Lawyers
For over a year, Adviatech has been providing web design and search engine optimization for lawyers. Now they have launched a subsidiary to specialize on the niche service.

Bill Casey Opens Full-Service Web Site Design, Development and Search Engine Optimization (SEO) Firm
New Atlanta web site design and SEO firm gives small and medium sized businesses a simple and effective path to creative, profitable web sites. Bill Casey Consulting provides all the web services a business needs, gauges its success on the profitability of its clients' sites, and streamlines the development process to lessen client burdens.

Internet Marketing Agency Reveals Search Engine Optimization Secrets
If your web site doesn't have a Top 10 search engine ranking, you're missing out on approximately 85% of the Internet users who are looking for the exact products or services you offer.

Twelve Horses Expands Search Engine Optimization, Search Engine Marketing Services
Through hiring SEO expert Eric Morgan Twelve Horses has expanded its service offering to include SEO. Twelve Horses is a Reno based company that currently provides web design, web development, and email marketing services to clients on a national basis.

Local Search Engine Marketing Expert to Speak at Search Engine Strategies Conference in Chicago
Janet Driscoll Miller, a local leading search engine marketing expert, will be speaking at the Search Engine Strategies Conference in Chicago on Monday, December 4, 2006. Miller is the president and CEO of Search Mojo, a search engine marketing firm.

Search Engine Marketing Firm iProspect Wins at Search Engine Strategies Awards
iProspect Client Microsoft Small Business Center Wins Award for Best Business to Business Search Engine Marketing Campaign

PPC Summit Workshops: Learn Search Engine Marketing in Two-Day Seminars from Search Industry Experts
PPC Summit unites some of the foremost minds in the pay per click advertising world to change the way the subject is taught. Targeted at a range of skill levels and suitable for a wide variety of professionals, participants acquire new skills and leave with a solid understanding of search engine marketing. The team is bringing their seminars to cities all over North America, as well as London in the UK, in 2007.

Icelandic Internet Marketing Firm Invited to Speak at London's Search Engine Strategies Conference
Nordic eMarketing's Director of Internet Marketing, Kristjan Mar Hauksson, has been invited to present at the Search Engine Strategies Conference and Expo 2007 in London, England.

Search Engine Marketing Agency Launch Mobile Search Marketing Service
With close to 3 billion mobile device users worldwide, Search Engine Marketing Agency Neutralize has responded to client demand with the launch of Mobilize.

Search Engine Optimization Firm, Brick Marketing Revises Search Engine Optimization Service
Brick Marketing, an internet marketing company, has recently revised and re-launched their search engine optimization services to adjust with growing trends. Brick Marketing has acknowledged that a revision of this product and the way it was offered to our clients had to be revised in order to stay competitive with other agencies. Potential customers can now be accustomed to similar pricing strategies has other players in the industry. The online marketing industry is a very fast moving industry with changes occurring sometimes over night. In order for firms and consultants to stay in a competitive range a watchful eye must be kept on all offerings in order to be able to provide only the best solution for clients.

Why PPC And SEO (Search Engine Optimization) Are The Most Popular Web Site Promotion Methods
There has to be a reason why PPC (pay-per-click) ads and SEO (search engine optimization) are the two most popular website promotion tools on the World Wide Web today. As a matter of fact, it is not too difficult to figure out why these two website promotional methods are so popular. It is quite simple ? they work. Actually they are very fast and effective in getting traffic to a web site. Internet Marketing can be overwhelming for some but if you leave it to the reputable professionals you can expect great results. Picture this situation. You select a few keywords come up with some attractive headlines and then launch a PPC ad campaign with Google Adwords. The next thing you know is that your site is receiving a steady flow of traffic...

SEO Link Building and Copywriting Service Relaunched by Search Engine Optimization Firm Brick Marketing
Brick Marketing has realized the importance of incorporating and combining link building into all aspects of online marketing for each of their clients. They have since re-launched their link building service for those interested in introducing online marketing in their business model.