Search Engine Marketing - PPC Management Services

Why You Need A Google Consultant

Are you looking to get your website found on Google? Then you really need to hire a Google consultant.

A Google consultant is in many ways the same as regular SEO consultant with one main difference. A Google consultant will specialise in optimising websites for Google. Optimising a website for Google is more complex than with the other search engines as their algorithm takes different factors into account when placing sites. Each of the Internet's search engines will put different amounts of weighting onto different factors. These factors can include:

- Link Quality This refers to the quality of and relevance of the website giving you the link. Also the Google Page Rank will also come into effect here as part of that websites Page Rank will be passed to your website. This helps build your websites Page Rank and help Google to determine your sites real relevance.

- Link Anchor Text This is the actual words that the hyperlink is placed in and are used by Google to determine what the website is about (website theme). This is why it is important to think about how your website is linked to and not just place the link in the ?click here? text.

- META Titles These are the titles given to each of the pages on your website (they will appear in the blue bar at the top of the window).

- Keyword Weight This is the ratio of your targeted phrase among your page text. Google will expect to see a different weighting to the other search engines and it is important to use your keywords enough but not too much.

Do not make the mistake of believing that optimising a website is an across the board process as just because a website can rank well in MSN for example does not mean that it would rank well on Google.

Google accounts for approximately 80% of all the UK search engine activity meaning that 8 out of 10 people searching on the internet will be using Google to do it. With such a high proportion of the search market share ignoring Google as a marketing vertical would be business suicide.

If you are serious about you business and want your website to do better on Google then you need to consider employing the services of a specialist Google consultant.

Ben Norman is a UK based Google Consultant http://www.ben-norman.co.uk, published author and specialist in organic search engine optimisation. Ben works with a wide range of businesses helping them to make more money from utilising the search engines natural listings.

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