Search Engine Marketing - PPC Management Services

10 Tips for Effective Email Sales Letters

1. Write Your Objective - Before you write your sales letter, write down your marketing objective. Is it to generate inquiries about your products? Is it attract subscribers to your ezine? Is it to find a joint venture partner? Having an objective will help you focus your copy.

2. Make A List Of Your Product's Benefits - How will it improve your prospect's life? How will it save them money or time? How will it make them more productive? Use the top three or four benefits in your email. Be specific and tone down the hype.

3. Spend Time Creating Effective Subject Lines - Don't rush through this task. A subject line is the equivalent of a print headline. If it doesn't catch their attention right away, a reader won't bother opening the message. Avoid writing cute puns or play-on-words. Make your subject line sound valuable to your prospect. For example, "5 Ways To Increase Your Web Traffic." Using this "How To" approach is one of the most powerful tactics in advertising. People are always hungry for info on how to increase sales, save time or increase productivity.

Another effective technique is to ask a question: e.g. "Need More Web Traffic?"

4. Select Your Words Carefully - With the increasing use of anti-spam software, even legitimate "opt-in" emails often get blocked. You need to choose words that prevent your email from being filtered out. Never use the word "free" in a subject line. For a list of words to avoid, visit this site: http://spamassassin.org/tests.html

5. Use A Casual Tone - Nothing turns off a reader faster than stiff, formal language. You're not writing a college essay. Write your email as if your were writing to a friend.

6. Use Short Sentences - They're easier to read and sound more conversational than long sentences. Keep your sentences crisp and snappy. And use short words rather than long.

7. Use Bullets To Highlight Benefits - People tend to scan email rather than read every word. Bullet points makes it easy for a reader to quickly catch key information on your product or service.

8. Use Testimonials - Nothing builds confidence in your product quicker than comments from satisfied customers. Collect testimonials whenever you can. Include the customer's first and last name. Comments that use initials, like "J. Smith," are not credible.

9. Hyperlinks Should Be Specific When you insert a link into your email, make sure it takes the prospect to the specific info you referred to in your letter. Don't just link to your homepage and expect the prospect to search for your offer. Your response will drop significantly.

10. Offer An Incentive To Get The Prospect To Take Action Now - It's not enough to publicize your product, you want the prospect to take action. At the end of your email, tell the prospect what they should do next. Sign up for your newsletter? Visit your website? Download an ebook?

You'll get a better response if you offer an incentive for them to take action. Offer a limited time discount. Give them lots of bonuses. Enter them into a contest. They're tons of incentives you can come up with.

About The Author

Dave Coyne is a copywriter, marketing consultant and president of DC Infobiz - http://www.dc-infobiz.com. Get his FREE REPORT "Start A High Income, Low Risk Home Business And Never Create A Product, Write An Ad or Talk To Anyone." Send an email with REF006 in the subject line to: dcinfobiz@GetResponse.com

MORE ARTICLES:

RevolutionHealth.com Honored as Best Overall Health Internet Site by eHealthcare Leadership Awards: Consumer Health Site Takes Home Multiple Honors
Less than a year since it launched, RevolutionHealth.com has been awarded Best Overall Health Internet Site by the eHealthcare Leadership Awards. RevolutionHealth.com has also taken home high honors for Best Health Content and Best Site Design. The site, which formally launched in April of this year, is the cornerstone of Revolution Health Networks, one of the most trafficked health destinations on the Internet.

CPA Further Strengthens European Legal Services Unit
CPA announce the further strengthening of its European Legal Services Unit with new key appointments.

Choosing A Web Based Photo Storage Service
As digital cameras replace film, more and more users are turning to web based photo storage services to manage their photo archives. There are a dizzying array of sites, all offering different services at different prices. Choosing a storage service can be a confusing process, particularly when you are choosing a company to entrust with your precious family photos. Here are some things to look for when you're choosing a photo storage service.

JWT Employment Communications Expands Services Within Research and Planning Division
JWT Employment Communications, one of the world?s largest employment marketing and communications companies, has expanded the portfolio of research services in their Research and Planning Division in a strategic move to consolidate their entire suite of research capabilities under one management.

Increase Web site Traffic with SEO Services
Website Traffic:

Green or Not Green: Which 'Trail' Did you Choose? Two Trails, Inc. Celebrates 8 Years of Green Building Consulting
Two Trails, Inc. was pushing the construction industry forward into a new realm before the term "green" was commonplace. Today, it is a widely accepted term for environmentally sustainable construction practices. However, 8 years ago it was only through perseverance that a company focused on Green Building techniques could remain in business. In fact, there was no demand for it in the marketplace.

Provenir Introduces Its Next Generation Platform For Financial Services Market
Provenir Platform 6.0 Connects Business and IT to Allow Rapid Change within the Financial Services Industry

American Internet Services Calls For Exhibitors For 2008 Tech Expo
American Internet Services (AIS) is hosting its first technology expo on Thursday, Sept. 18, 2008. Located in the Lightwave Data Center, opened earlier this year, the AIS Tech Expo is a welcoming event, a long overdue celebration of San Diego's largest colocation facility and a casual, festive meeting place for technology vendors, developers, investors, and all area businesses. AIS is accepting applications now to participate in the event as a vendor or exhibitor, as well as accepting RSVPs for attendees.

The Rich Jerk - A Study in Anti-Marketing
I've always been fascinated by "anti-marketing", and how powerful its effect can be if done properly, so when I stumbled upon The Rich Jerk salesletter, I was immediately intrigued.I'll admit, I'm one of those people who *never* reads a salesletter when I am considering buying something (I do read them when researching techniques, but that's another story), but from the moment I read The Rich Jerk's headline, I couldn't keep from reading the entire thing.

Hard Drive Data Recovery Services - What to Expect
Something that the majority of hard drive manufacturers won't tell you is that most hard disk drives will eventually fail even under standard wear and tear. Hard drive failure can occur anytime, from a decade after purchase, to a little over 10 months. Thankfully, no matter when the hard drive does fail, it's good to know that there are professional hard drive data recovery services available.

Understanding Google - What You Need To Know To Conquer This Search Engine Giant
Use a keyword density of about 1 to 2%. Use to be that you could rank high with 5% to 15%, but not any more.

MarketingScoop.com Launches One-Of-A-Kind Marketing Blog Directory
MarketingScoop.com has launched a marketing blog directory to provide its users with easy access to marketing blogs covering a variety of marketing topics.

How to Make a Web Site of Your Own?
Now a day the business is not only restricted within one area. Because of today is on demand of online internet market. If you are interested in business you acquire an online market. The website you have is online shop. Before you launch a new product in the market, you require updating it with a new content on your website.

Search Engine Optimization Tip: Dont Buy Anything Before You Learn More!
Thinking about purchasing that premium SEO software that will hyper-optimize a website in under 2 minutes and 2 seconds?Ask the following question first: What do I know about SEO?If the answer is "nothing", then don't buy it.Marketers are banking on the lack of knowledge among consumers.