Search Engine Marketing - PPC Management Services
Develop Your Domain Names
What Does An Ex-Basketball Coach Know About Pulling Web Metrics?
In my previous life.....
Actually, my previous JOB life, I was a physical education teacher and the varsity girls basketball coach. This is where I learned about testing, or as my mentors on the internet say, "Pulling Web Metrics."
Simply put, pulling metrics is just testing your product or service. Your objective is to see how many sales you get out of a certain amount of clicks to your web site.
So what does my previous life as a coach have to do with your success on the internet? Great question, and now I will give you a great answer.
As a coach, I would test my girls in practice to see how many free throws each girl could make out of 100. I would do this everyday.
*For those of you who are not familiar with Basketball: A freethrow, also known as a foul shot, is awarded to a player who gets fouled by a player on the other team.
*I could get more technical with the rules, but this is all you really need to know about, for me to get my point across.
Now if Jane averages 70 made shots out of 100 freethrows, she is a 70% freethrow shooter. O'kay, next let's say Cathy averages 45 made shots out of 100 freethrows. This means Cathy is a 45% freethrow shooter.
Here's what I've learned from testing these players:
First, Jane makes more freethrows than Cathy. So if the game is close at the end, I want the ball in Jane's hands.
Why?
Well, if the score is close and Jane gets fouled, the odds of her making the freethrows are better than if Cathy gets fouled. This means more points...
And more points means victory for Jane, Cathy, and the entire team!
**Online Business is not much different**
On the internet you can test your products similar to how I tested my players in basketball. Now as a coach, I put my players on the freethrow line and asked them to take the shot.
Same rules apply online. You want your products put to the test. An easy way to do this is by utilizing Pay-Per-Click search engines. Google Adwords is a great place to start.
You can find out more about Google Adwords at: https://adwords.google.com/select/?hl=en
By utilizing Google Adwords you can test your products. Pay-Per-Click means you'll pay a certain price each time someone clicks on your advertisement.
However, you can find great keywords at low cost. If you need help finding good keywords, I suggest downloading Good Keywords. It's a free software program and has helped me find some great search terms.
http://www.iwanttips.com/gkwds/index.html
Marketing on the internet is somewhat different than my coaching experience. The statistics are much different. In basketball, I wanted someone who could make 70 to 80% of the freethrow shots taken in a game.
On the internet, I am shooting for a 2 to 3% conversion rate. That's right, I'm looking for 2 to 3 sales out of every 100 clicks. That doesn't mean I don't want more, but 2 to 3% conversion is a good mark.
Let's you are paying 10 cents a click, and out of 100 clicks you got 3 sales. And your price for your product is 40.00.
* 3 x $40 = $120.00
* .10 x 100 = $10.00
* $120.00 - $10.00 = $110.00 Net Profit.
You've got a good product that you can continue to test and market. If you had gotten 300 to 400 clicks and no sales, you'd have to take a good look at your product.
Sometimes people fall in love with a product before they test it. I've been there! It's always best to test, test, test!
Going back to my basketball analogy. The fact remains that Jane made more freethrows than Cathy. I want her on the line when the game is on the line.
Same rules apply when it comes to marketing online. I want to promote the products that "Pull the best Metrics."
And you heard that straight out of the ex-basketball coach's mouth!
About The Author
Jason is one of the owners of © 2003 GoVistiors.com which offers website traffic and the best traffic education. Your free 5 day ecourse is waiting for you at http://www.govisitors.com/epackage.html
MORE ARTICLES:
Icelandic Internet Marketing Firm Invited to Speak at London's Search Engine Strategies Conference
Nordic eMarketing's Director of Internet Marketing, Kristjan Mar Hauksson, has been invited to present at the Search Engine Strategies Conference and Expo 2007 in London, England.
Search Engine Optimization Firm, Brick Marketing Revises Search Engine Optimization Service
Brick Marketing, an internet marketing company, has recently revised and re-launched their search engine optimization services to adjust with growing trends. Brick Marketing has acknowledged that a revision of this product and the way it was offered to our clients had to be revised in order to stay competitive with other agencies. Potential customers can now be accustomed to similar pricing strategies has other players in the industry. The online marketing industry is a very fast moving industry with changes occurring sometimes over night. In order for firms and consultants to stay in a competitive range a watchful eye must be kept on all offerings in order to be able to provide only the best solution for clients.
Atlanta Search Engine Marketing Firm Prominent Placement is Finalist for Three American Marketing Association Awards
Prominent Placement, Inc., a leading Atlanta search engine marketing firm, received three Atlanta Marketer of the Year (AMY) Finalist Awards from the American Marketing Association (AMA). All three of the firm's entries were selected as finalists out of 130 total submissions.
Internet Marketing Expert Shows How Search Engine Optimization and RSS Can Boost Public Relations Visibility
TopRank CEO Lee Odden to Speak at Bulldog Reporter's Advanced Public Relations Technology in Practice Event
Engine77 -- Search Engine Internet Optimization Firm Unveils New SEO Technology and Service
Infinidigm, Inc., a search engine optimization, search engine marketing, and software development firm, announces its cornerstone search engine marketing and search engine optimization technology-based service called Engine77. Engine77 is a robust software platform and service used to optimize web sites, perform market research, and develop sites based upon the analysis.
Why PPC And SEO (Search Engine Optimization) Are The Most Popular Web Site Promotion Methods
There has to be a reason why PPC (pay-per-click) ads and SEO (search engine optimization) are the two most popular website promotion tools on the World Wide Web today. As a matter of fact, it is not too difficult to figure out why these two website promotional methods are so popular. It is quite simple ? they work. Actually they are very fast and effective in getting traffic to a web site. Internet Marketing can be overwhelming for some but if you leave it to the reputable professionals you can expect great results. Picture this situation. You select a few keywords come up with some attractive headlines and then launch a PPC ad campaign with Google Adwords. The next thing you know is that your site is receiving a steady flow of traffic...
PPC Summit Workshops: Learn Search Engine Marketing in Two-Day Seminars from Search Industry Experts
PPC Summit unites some of the foremost minds in the pay per click advertising world to change the way the subject is taught. Targeted at a range of skill levels and suitable for a wide variety of professionals, participants acquire new skills and leave with a solid understanding of search engine marketing. The team is bringing their seminars to cities all over North America, as well as London in the UK, in 2007.
SpiderSplat.com Expands Search Engine Marketing to Include Social Media Optimization Services (SMO Consultant)
SpiderSplat, a leading provider of Search Engine Marketing, Pay-per-Click marketing and Keyword syndicated press releases, has expanded its offering to now include Social Media Optimization services. This new service called the SMO Consultant, offers clients the ability to have the opportunity to dramatically increase traffic and turn visitors into paying customers when used with SpiderSplat's SEM services.
Search Engine Optimization Company Announces Expansion in Business and New Marketing Strategy
Within the past two years Keyword Performance LLC, a creative search engine marketing firm, has tripled in size, offering new services and gaining large company recognition.
New Law Firm Marketing Subsidiary Combines Web Design and Search Engine Optimization for Lawyers
For over a year, Adviatech has been providing web design and search engine optimization for lawyers. Now they have launched a subsidiary to specialize on the niche service.
Twelve Horses Expands Search Engine Optimization, Search Engine Marketing Services
Through hiring SEO expert Eric Morgan Twelve Horses has expanded its service offering to include SEO. Twelve Horses is a Reno based company that currently provides web design, web development, and email marketing services to clients on a national basis.
Search Engine Marketing Firm iProspect Wins at Search Engine Strategies Awards
iProspect Client Microsoft Small Business Center Wins Award for Best Business to Business Search Engine Marketing Campaign
Search Engine Marketing Agency Launch Mobile Search Marketing Service
With close to 3 billion mobile device users worldwide, Search Engine Marketing Agency Neutralize has responded to client demand with the launch of Mobilize.
BrainPulse Technologies: Launches Advanced Internet Marketing / Search Engine Optimization (SEO) Services
BrainPulse has stepped forward to revolutionize Internet marketing and SEO Services to help global businesses achieve their internet marketing goals effectively and in a planned strategical manner to enhance the marketing campaing effectiveness and maximize the return on investments.
Bill Casey Opens Full-Service Web Site Design, Development and Search Engine Optimization (SEO) Firm
New Atlanta web site design and SEO firm gives small and medium sized businesses a simple and effective path to creative, profitable web sites. Bill Casey Consulting provides all the web services a business needs, gauges its success on the profitability of its clients' sites, and streamlines the development process to lessen client burdens.
