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Tranax and Columbus Data Services Announce a New Gift Card Solution for Self-service Terminals

Newark, CA (PRWEB) July 31, 2007 -- Tranax Technologies, Inc., www.tranax.com, a leading developer of ATMs and self-service kiosks, and Columbus Data Services (CDS), http://www.columbusdata.net, a leading 3rd party ATM processor and provider of debit-card management systems, today announced a partnership to provide new gift card functionality and increased transactions capabilities to the retail and financial institutions (FI) markets.

The program will feature Tranax's gift card dispensing Hybrid ATM Platform, based on the Tranax Mini-Bank x4000 and HK2000 sidecar, with processing and gift card support provided by CDS. The sidecar features a bill acceptor and card dispenser to support purchases of the gift cards with either cash or debit cards at the terminal. Additionally, existing Mini-Bank x4000's can be upgraded in the field.

"What we offer is convenience," said Dr. Hansup Kwon, CEO of Tranax. "This new capability gives shoppers greater convenience, ease of use and value, while offering retailers and financial institutions increased foot traffic, sales revenue and promotional opportunities."

"We have worked closely with Tranax for some time now to develop the ability to dispense gift cards from an ATM or stand-alone kiosk" said Ron Schuldt, CEO of Columbus Data Services. "The new capability will offer customers the ability to make gift card purchasing as convenient as getting cash."

Typically store gift cards, such as those from Borders Books, Home Depot, or Safeway can be redeemed only at the store which issued them.

The new gift card program, which is called "ZIPPAY?," features a Maestro branded signature gift card that can be used anywhere debit cards are accepted.

About Tranax Technologies

Tranax leads the self-service industry in the design, development, manufacture, and sale of self-service technology to the retail, banking, hospitality, entertainment, and gaming industries. Founded in 1986 by Dr. Hansup Kwon, the company has sold over 90,000 ATMs in North America.

Since the beginning, Tranax has been known for its innovative, high-value products. But what really differentiates the company from its larger competitors is its strong focus on product quality and reliability, customer service and support, and the entrepreneurial and visionary founder.

The company was selected by Frost and Sullivan to receive the Growth Strategy Leadership Award for 2006 "for its outstanding ability to make rapid strides into the highly competitive ATM market in North America." For more information please visit www.tranax.com

About Columbus Data Services

Columbus Data Services is a single-source provider of transaction processing services and state-of-the-art debit-card management systems to the retail and financial markets.

From ATM and debit-card management programs to ATM processing , Columbus Data Services has a menu of services to meet the needs of its clients in the growing Electronic Fund Transfer (EFT) industry.

Contact Information:

Charles Flanagan

Marketing Communications Department

Tranax Technologies, Inc.

510/770-2227 x408

Robin D. Stavisky

New Venture Marketing

650/858-1070

###

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