Search Engine Marketing - PPC Management Services

Why Do I Need A Web Site?

Even though the Internet has been around for a long time and many people are "educated" about the Internet, most have little knowledge about what a web site is and what can it do for their business.

A web site is anything and everything you want it to be. Let me elaborate on that.

If you have a business and want to expand your markets, you build a web site.

If you have a business and want to improve customer satisfaction, you build a web site.

If you have a business and want to take advantage of technology while remaining fairly unbiased in technology at a basic level, you build a web site.

If you want to market to customers outside of your geographical boundaries, you build a web site.

If you want your friends and family to view pictures, communicate with you, you build a web site.

If you are just starting in your business and need a way to inform potential customers about you and your business, you build a web site.

As you can see, a web site has many uses. It wasn't uncommon in the early days (6-7 years back) of the Internet to see "This is me and my dog" web sites. However, the trend has changed today and business sites have taken over.

One thing I like about the web and the Internet over traditional (print) media is the fact that changes and updates can be made (almost) instantly. Try that in print.

As well, a web site can be made truly dynamic and flexible; almost making it totally customizable to each user, giving them a unique and personal touch.

In my business, I come across tons of questions on what really is a web site and what do I need to do to build a web site for my business.

I will list below some of the key criteria you will need to get started with a web site. Remember, these are my thoughts and opinions. If you are confused, send me an email at epicardo@netmedian.com.

1. Your domain name: Your domain name identifies you and gives you a unique identity across the Internet. Domain names come with an extension. In the earlier days .com was the most popular domain name. It largely is today as well, although many other extensions (.net, .biz, .tv) are gaining popularity as well. Shop around before you buy a domain keeping in mind that the cheapest may not necessarily be the best.

2. A web host: Your web site needs to reside on a computer (typically called the web host) that runs special programs (typically web server among other things) and is connected to the Internet. It is through this computer that your information can be seen by prospects/customers around the world.

3. A web site: This is simply a collection of pages, images and information that reflects you and your business. Creation of web sites are an entirely different subject altogether and I will address this in separate posts. If you need to know right now, email me or visit my site and view the Web Design page.

4. Web content: Can you imaging reading teh newspaper everyday with the same headlines and information? You would stop reading it, right? Well, the web is the same way. New and fresh content keeps your site alive and the search engines happy. Content that is relevant to your business always brings back visitors. In fact, if your content is really good, others may start linking to it or promoting it, giving you added links and visitors.

5. Visitors: Build It and they will come? Sadly, this isn't true with the Internet. Once a web site has been built, there are quite some other activities that need to be done in order to get your visitors to visit your site (also called hits, in a general way). This opens up the topic of Internet Marketing, another of my favorites. However, I will address this in a series of posts later on as it can be fairly exhaustive. You can visit my web site section on Internet Marketing to get a sneak peek.

6. Other useful and needed stuff: Besides the points mentioned above, you also need good sales copy (stuff that people/prospects read) to convert visitors into buyers, you need to develop a good mailing list so you can harvest that list by offering complementing and relevant products to your buyers. you also need to automate some of the backend processes so you do not waste time processing each and every transaction, query or enquiry from your visitors/buyers.

Can this be done for a small- or medium-sized company? Definitely. Is it too expensive to get started? Certainly not. Does it take too long to get a basic web site built? I would say approximately two to three weeks.

The web is a very interesting medium to disseminate information about you, your business and your products. People have made careers by specializing in areas like Web Design and Internet Marketing. In my opinion, the Internet has truly leveled the business playing field. My advice: don't get caught behind.

Elvin Picardo
Delivering Net Results to Small Business
Author of numerous articles on Web Development and Internet Marketing
10723 159th St, Surrey, BC V4N 3J1 Canada
http://www.netmedian.com

MORE ARTICLES:

Marketing Management Analytics (MMA) Launches Product Assortment and Introduction Service - AssortView for Retailers and Manufacturers "Improve assor
New Service to Help Retailers and Manufacturers Make Better Decisions About Product Selection and Product Introductions to Drive Growth and Profitability

CRM: Strategic Engine or Just Another Tool?
CRM..

Finding a Venture Capital Firm
Many ventures are faced with the challenging task of raising venture capital. The first part of this process is finding the right venture capital firm (VC).

Secrets Of An Internet Marketing Newbie - Or How I Fell On My Face Trying To Get RICH
A Cautionary Tale for the Internet Marketing NewbieIn an attempt to set up our Internet marketing web sites, we've probably all done some brainless things. Well, I've done all of them.

3 Success Graphic Formats For Any Web Site
Internet is making major strides. This is not the case of graphic formats of web pages. At present we are still making use of old graphic formats like GIF and JPEG, although they are useful, do not have the characteristics that the new standards, as P-JPEG, PNG or SVG, may offer.

Utilize Your Web Site to Create Explosive Business Growth - iGenMedia and Potential in Motion team up to launch Chicago Seminar Series.
iGenMedia's (http://www.igenwebdesign.com) certified Google Professional and Yahoo Ambassador, along with Potential in Motion's (http://www.potentialinmotion.com) ICF certified business coach, launch New Seminar Series on Internet Marketing. The Seminar titled, Internet Marketing 101: Utilizing Your Web Site to Create Explosive Business Growth, discusses best practices to market your existing web site .

Instant Internet Wealth or Bust
You may publish this article in your newsletter, on your website, or other publication as long as the article content is not altered and the resource box MUST include an active link. Notification of the use of this article is appreciated, but not required. Andre can be reached at www.AndreBell.com/contact

Web Design on a Budget: Crucial Considerations
A bold presence on the internet is mandatory for any small and medium size business. Yet, there's often fears concerning the expenses, skill sets required and finesse needed to accomplish a successful presence. This article gives a few basic tips to alleviate such fears and get started.

Certified Diamond Studs Search: Technology Equals Beauty at JRDunn.com
JRDunn.com recently developed a software program that sorts its certified diamond database into precision matched pairs.

Auto Financing Lead Provider Launches Web-Based Finance Center
BlueSky Marketing now provides consumers with new & used purchase, refinance, private party, and lease buyout auto financing through blueSkyautofinance.com. Customers are obtaining auto financing and buying cars from participating preferred dealers.

Marketing a Physical Therapy Practice: What Works & What Doesn't
The most frequently asked question we hear is, What is the most effective way to market my practice? The answer to this is both simple and not-so-simple. The simple part is that you should market your practice at every possible opportunity and from every position in your clinic, and you should market to everyone who either has the potential to be a patient, or has the ability to refer you a patient.

How To Make It Easy For Your Web Designer To Build Your Website
You have an idea for a website and you are now looking for somebody to build you the site. You want it to be a smooth ride, and want to have a good working relationship with your web designer.

CCPro Online Marketing Event Concludes, WMI Looks to Host Wealth Conference in Las Vegas
Wealth Masters International founders Kip Herriage and Karl Bessey made keynote speeches at Carbon Copy Pro's first one-day online marketing event in Phoenix, Ariz., on May 10, helping CCPro to recognize the top five in m1 sales between the dates of April 15 and May 10. On the heels of this exciting event, Wealth Masters International is now looking to host the 6th m2 Wealth Conference in Las Vegas, Nevada, on July 27-30, 2008.

How Can Your Business Profit From Search Engine Optimization?
In recent times, the Internet has been considered as the most comprehensive source of information. However, it is so immensely large that it must be sorted and laif out properly for effective use, and to this effect, came the rise of search engines.

Clients of Lighting Services, Inc., Find 50% Energy Cost Reductions and Additional Intangible Benefits by Going "Green"
Lighting Services, Inc., headquartered in Twinsburg, Ohio today released details of a lighting retrofit plan for warehouses, manufacturing and distribution facilities that reduces energy costs by 50 percent. The plan is ideally suited for buildings 50,000 square feet and larger that are in use 2-3 shifts/day.