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Transform Marketing and Selling into an Easy-to-Understand Production System: Virtual Book Tour Announced for 'Sales and Marketing the Six Sigma

Norcross, GA (PRWEB) June 15, 2007 -- Senior executives often struggle to cause their companies to perform predictably and efficiently in the market. That's partly because marketing and selling tend to be among the most mysterious and hard-to-manage functions in the business.

• CEOs can feel captive to an underperforming sales V.P., because replacing them is not a sure solution.
• Managing the marketing V.P. can also be frustrating, because marketing executives seem addicted to fancy programs with no assured ROI.

So, how can senior executives get marketing and selling departments to cooperate, while transforming them into a smooth-running, easy-to-understand production system?

At 3:00 p.m. Eastern, on Thursday June 21, 2007, author Michael J. Webb will answer this question and others during his virtual book tour for "Sales and Marketing the Six Sigma Way" (Kaplan Publishing, 2006). Webb will personally describe how companies can reap Lean Six Sigma benefits in marketing and sales departments, similar to those already seized in other departments that have tried Lean and Six Sigma projects. Using examples from the book and from client files, Webb will show participants how these approaches impact financials by:

• Identifying (and actually measuring) value creation in sales and marketing.
• Aligning goals and objectives so marketers, sellers and service departments are pulling in the same direction.
• Spotting bottlenecks in finding, gaining and keeping customers, so the process can be continuously refined and improved.
• Truly understanding what your customer's value, and leveraging this information to improve the sales process.

The time and date of the teleconference are as follows:
Date: Thursday, June 21, 2007
Time: 3:00 p.m. Eastern Time, USA
Duration: 55 minutes

Register for the event at the following URL: http://www.askmichaelwebb.com

Visitors who register will receive the Introduction and Chapter 1 of "Sales and Marketing the Six Sigma Way" free, as well as an email with the tele-seminar phone number and access code. After the event, they will be provided with access to an MP3 file recording.

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