Search Engine Marketing - PPC Management Services

PRWeb Builds SEO Success for Pillar Consulting Corporation

Lanham, MD (PRWEB) May 12, 2009 -- PRWeb, the leading online news distribution service, today announced that Pillar Consulting Corporation, a NYC-based interactive agency that builds 'newsworthy' websites, has turned its SEO strategy into sales using PRWeb. With PRWeb, Pillar has created an ongoing SEO strategy that is raising its online visibility and generating both buzz and business for the company.

"When shoestring budgets meet the need to create awareness for our company and our brand, we felt PR would be the most cost-effective activity, compared with advertising and direct-mail, to market our company," said Richard D. Lee, chief-at-large, Pillar Consulting Corp. "Creating an SEO strategy through PRWeb was a way to gain tighter control over our PR and quantify its impact on our website, within Google and ultimately into sales."

Pillar Consulting Corp. was established in 1995 by Richard D. Lee, the company's chief-at-large. The New York City-based company combines dedicated, outsourced information technology support and interactive agency capabilities for small businesses. Having created a website SEO tool, www.keywordfriendly.com, Pillar understands that an SEO strategy is the online exemplification of the adage "it's not who you know, but who knows you."

"With a single press release sent on behalf of our new online SEO strategy, we were able to successfully demonstrate our work and abilities to catch the attention of a prospect who hired us to build a web 2.0 application. One press release turned into thousands of dollars worth of business for our company, that's the kind of awareness we dreamed of, not to mention an enormous return on our PR investment," said Lee.

Lee concluded, "Helping us maintain and increase inbound links, PRWeb directly affects our online marketing strategy and our SEO, we love that!"

About Pillar Consulting Corp.

Established in 1995, the New York City-based company provides dedicated, outsourced information technology for small businesses. It offers cost-effective solutions to solve for IT problems as well as the integration of Web technology with an organization's marketing plan.

About PRWeb

PRWeb is recognized as a leading online news and press release distribution (www.prweb.com/learnmore.php) service worldwide. Since 1997, PRWeb has been changing the way businesses, marketing departments and public relations firms think about press releases. PRWeb was the first company to develop a distribution strategy around direct-to-consumer communication and to build and offer a search engine optimized platform for press release distribution. PRWeb, located in Ferndale, WA, is a wholly owned subsidiary of Vocus, Inc., a leading provider of on-demand public relations management software. For more information please visit www.prweb.com.

About Vocus, Inc.

Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 3,300 organizations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in North America, Europe, and Asia. For more information please visit www.vocus.com or call 800.345.5572.

This release contains "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.

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